PropTech meets Sustainable

Development Goals

A journey to.. Society 5.0

London | November 27th, 2019

How woke are you?

If not NOW, then WHEN?

Who is Menno?

Top 10 global PropTech influencer (#6)

Founding father of ‘PropTech’ in NL

Founder – PropTechNL

Founding Board member – PropTech House, the European Network

Strategic Resultant –www.MennoLammers.com

Mentor – StartupBootcamp ‘Smart City & IoT’

What is PropTechNL?

Our Vision

‘Creating Future-proof Environments for Everyone’. We wantto pioneer new ways of creating environments and their valuemodels - leveraging globalization and digital transformation.. itis not just about products, it is about realizing the humanpossibility.

Our Mission

'Inspire and develop the creators of tomorrow’.

A new EraREIWA* [Re-i-wa]

What is Society 5.0?

“A human-centered society thatbalances economic advancement withthe resolution of social problems by asystem that highly integratescyberspace and physical space.”

Source: https://www8.cao.go.jp/cstp/english/society5_0/index.html

[Movie Society 5.0]

On our way to Society 5.0

Focus on SDGs

Source: White Paper - Sustainable Development Goals en de vastgoedsector. dr. J.S. (Bas) van de Griendt, september 2019

Trends on our way to Society 5.0

Responsible ArtificialIntelligenceAI gets a seat in theboardroom of VC DeepKnowledge Ventures (HongKong ). Privacy. Security.Ethics. Humanity

User-centric designMicro-communities. Socialimpact design. Bottum-up.

• Waterfront Toronto• Brandevoort2

Digital TwinGenerative Design. Assetand City level. Internet ofThings & Analytics.UrbanTech/ GeoTech.

Trends on our way to Society 5.0

Green is the New GreyBuildings as Material Banks(EC H2020). CircularEconomy. Green Rooftops.‘Bosco Verticale’ andWooden buildings.

Space OptimizationIndoor positioning. Co-working, Co-living, Cloudkitchens. Affordablehousing.

Smart OperateSensoring/ IoT. Cybersecurity. Privacy. Hospitality.Waste management.Health&Wellbeing

Our journey..

• From Real Estate-centric to Human-centric

• From Profit to Purpose-driven

• From Information to Super-Smart

• From Business model to Value model

• From Grow to Prosperity

• From Shareholders to Stakeholders

The key to success: SDG 18 - Attitude & Humanity (inspired by Thomas Rau)

Don’t forget your role as a leader – youare the custodian of the past, and thebuilder of the future. This calls for aunique blend of an observer, problemsolver, and a change agent.

Oh, you are also a networker, a coalitionbuilder, a hero.

Make a Difference inthe World!

If not YOU, then WHO?

Thank you!

Menno Lammers

Menno@PropTech.NL

www.PropTech.NL

+31 6 51 92 21 96