Integrated Big Data, The Cloud,

& Smart Mobile:

One Big Deal or Not?

©David Mayes 1

IEEE: UBC OkanaganWednesday, February 6th, 2013

©David Mayes2

Speaker Introduction

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

©David Mayes 3

David Mayes:

LinkedIn Profile: http://www.linkedin.com/in/mayo615Personal Blog: http://mayo615.com

UBC Office: EME 4151 (250) 807-9821 / Hours by appt.Email: david.mayes@ubc.ca

mayo0615@gmail.comMobile: (250) 864-9552Twitter: @mayo615

Experience: Executive management, access to venture capital, International business development, sales & marketing, entrepreneurial mentorship, technology assessment, strategic planning, renewable energy technology.

Intel Corporation (US/Europe/Japan), 01 Computers Group (UK) Ltd, Mobile Data International (Canada/Intl.), Silicon Graphics (US), Sun Microsystems (US), Ascend Communications (US/Intl.), P-Cube (US/Israel/Intl.), Global Internet Group LLP (US/Intl.), New Zealand Trade & Enterprise.

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Agenda

• Some Historical Context

• The Emergence of SoMoClo

• The Emergence of Big Data

• The Emergence of Smart Mobile

• The Convergence of ToDaClo

• What Do You Think?

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Some Historical

Context

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Canada’s McLuhan: The First Hint

“The new electronic interdependence recreates the world in the image of a global village .”

Marshall McLuhan, "Gutenberg Galaxy", 1962, Canadian author, educator, & philosopher (1911 - 1980) 

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

Video: The “McLuhan” Scene from Annie Hall

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Stuart Brand, Jobs & Woz:The Whole Earth Catalog

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Grove, Noyce and Moore

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

“We had no idea at all that we had turned the first stone on something that was going to be an $80 billion business.”

-Gordon Moore

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Sir Tim Berners-Lee and Vin Cerf

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Agenda

• Some Historical Context

• The Emergence of SoMoClo

• The Emergence of Big Data

• The Emergence of Smart Mobile

• The Convergence of ToDaClo

• What Do You Think?

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

The Emergence of

SoMoClo

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

Social + Mobile + Cloud

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Emergence of Social Media

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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2012 Social Media Market Landscape

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Emergence of “Cloud Computing”

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Emergence of End-user Cloud Apps

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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2012 Cloud Enterprise Players

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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The Key Issue: Data Privacy Reliability, and Security

Despite reassurances, there is no permanent solution, no silver bullet. The only solution is to unplug

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Recent Cyber Security News:

• Google Chairman, Eric Schmidt’s new book on China:  • “the world’s most active and enthusiastic filterer of information” as

well as “the most sophisticated and prolific” hacker of foreign companies. In a world that is becoming increasingly digital, the willingness of China’s government and state companies to use cyber crime gives the country an economic and political edge.

• NY Times, WSJ hacking last week traced to China

• Twitter theft of 250K users personal information last week

• Sony PlayStation Anonymous hacks (twice in 2 weeks)

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Agenda

• Some Historical Context

• The Emergence of SoMoClo

• The Emergence of Big Data

• The Emergence of Smart Mobile

• The Convergence of ToDaClo

• What Do You Think?

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

The Emergence of “Big Data”

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Emergence of “Big Data”

• Major advances in scale and sophistication of government intelligence gathering and analysis

• Cost no object• NSA PRISM global telecom

surveillance programPost 9/11 World

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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An Interesting Scientific Analogy

Chaos, with reference to chaos theory, refers to an apparent lack of order in a system that nevertheless obeys particular laws or rules; this understanding of chaos is synonymous with dynamical instability, a condition discovered by the physicist Henri Poincare in the early 20th century that refers to an inherent lack of predictability in some physical systems. 

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Key Drivers of the Emergence of Big Data

• Moore’s Law – compute cost and power• Design rules, multi-core, 3D design

• Massive cost decline in data storage• Emergence of solid state memristor

• Google Spanner 1st global real-time database• DARPA “Python” programming language• Data Center data storage accumulation

• 2.7 zettabytes currently and growing rapidly• A zettabyte equals 1021 bytes (1000 exabytes)

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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The Big Data Landscape Today

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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The Key Issue: Privacy

“Get over it! You have no privacy!”

Scott McNealy, former CEO of Sun Microsystems

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Agenda

• Some Historical Context

• The Emergence of SoMoClo

• The Emergence of Big Data

• The Emergence of Smart Mobile

• The Convergence of ToDaClo

• What Do You Think?

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

The Emergence of Smart Mobile

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Emergence of Smart Mobile

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Key Drivers of Smart Mobile• Moore’s Law – compute cost and power

• Design rules, multi-core, 3D design

• Focus on reducing heat: gate leakage• Intel Atom “all day battery life” is a beginning

• Massive cost decline in data storage• Mobile bandwidth:4G/LTE “no cost difference”

• “White space” metro Wi-Fi potential maybe• New available spectrum between digital TV channels:

increased transmit power

• PC market death: Dell Computer & HP

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Mobile-based Services• GPS, Cloud, personal and database info on mobile

• Geotagging from current location tied to your objective:• Find merchandise, restaurant, bar, etc.• Find and tag people• Find people with similar interests nearby• The rise of the mobile gaming market

• Already well-established in Hong Kong, Seoul• North America far behind Asian telecom markets• Facebook has just announced LBS plans• The downside: battery drain issue still critical

• “People want their phones to do too much”• 4G LTE, Wifi, Bluetooth, GPS, Streaming, Mobile Gaming

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Location-based Services Landscape

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Agenda

• Some Historical Context

• The Emergence of SoMoClo

• The Emergence of Big Data

• The Emergence of Smart Mobile

• The Convergence of ToDaClo

• What Do You Think?

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

The Convergence of

“ToDaClo”Touch + Data + Cloud

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Big Data, Cloud, Smart Mobile Case Study

Obama Big Data Mobile “Dashboard” Campaign App

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

Video: PBS Newshour Report: October 20, 2012

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Agenda

• Some Historical Context

• The Emergence of SoMoClo

• The Emergence of Big Data

• The Emergence of Smart Mobile

• The Convergence of ToDaClo

• What Do You Think?

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

Discussion:

Big Data, The Cloud, and Smart Mobile, Big Deal or Not?

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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My Key Takeaway Points

• Even from the 50,000 foot level, a shakeout and consolidation seem inevitable

• A lot of people are going to lose a lot of money

• There will be “snake oil” sold that does not work

• Nevertheless these three new markets are actually one unified market, and likely:

The Next Big Thing

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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What Do You Think?

• No. ToDaClo is mostly media hype, and not a “Big Deal.”

• I’m skeptical. ToDaClo will probably be a “Big Deal,” but I haven’t seen much yet

• Maybe. I do not know yet whether ToDaClo will be a Big Deal

• Yes. ToDaClo is a Big Deal and it is already changing our lives

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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Thank You!

IEEE UBC OkanaganBig Data, The Cloud, and Smart Mobile: Big Deal or Not?

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