Post on 01-Apr-2015
IEEE Shanghai Section
Membership Development Strategy & Plan
Hongmei FanMembership Development OfficerShanghai Sectionhongmei.fan@ieee.orgMar 20 2012
photo
IEEE MD Strategy
Section Situation
Section MD Plan
Topics
IEEE MD Strategy
IEEE MD Support & Evolution
2005 2006 2007 2008 2009
365,500 members
BMS transition ‘Great Recession’
Optimizing the Campaigns >
renewal
recovery
recruitment
reinstatement
benefits promotion
382,400 members
(renewal alerts integrated into next-gen products)
367,400 members
Integrated multimedia
Putting a face onmembership promotion
Remaking the Collateral >
Integrated MD strategy &
plan
Integrated MD reporting
397,000 members
Synthesis & Engagement
First-year member experience
Message testing
MD webcasts
374,800 members
Building a Volunteer “Field Team” >
MD KitsMD portal
Membership presentation
MD Manual
MGM business cards
MD virtualcommunity
On-demandKit ordering
MD Strategy w/ Full Volunteer Integration
Membership Developmen
t
MD Volunteer “Platform”
Membership Development
Volunteer ‘Field-Team’
Advertising / Branding
Direct Outreach
Messaging
/ Collateral
Membership Situation
Shanghai Section
Shanghai Section Total Members Since Year 2006Formation Date: 18 November 2006
540617 648
718
833
1004
0
200
400
600
800
1000
1200
2006 2007 2008 2009 2010 2011
Shanghai
Section Total Members
Shanghai Section Total Members since Year 2006
0
200
400
600
800
1000
1200
2006 2007 2008 2009 2010 2011
Shanghai
Honorary00% Fellow
30.3%
Senior Member11211%
Member59960%
GSM, 96, 10%
Associates, 54, 5%
Student, 140, 14%
Honorary
Fellow
Senior Member
Member
GSM
Associates
Student
IEEE Shanghai Section Membership31 December 2011
Academia: 64%Industry: 36%
Higher Grade Retention: 62.8%Student Grade Retention: 28.1%
IEEE Shanghai Section Membership31 December 2011
1. Nanjing/Shanghai/Wuhan Section JT. Chapter, IM09 Instrumentation and Measurement
2. Shanghai Section Chapter, BT02 Broadcast Technology
3. Shanghai Section Chapter, CAS04 Circuits and Systems
4. Shanghai Section Chapter, CEDA44 Council on Electronic Design Automation
5. Shanghai Section Chapter, CIS11 Computational Intelligence
6. Shanghai Section Chapter, COM19 Communications
7. Shanghai Section Chapter, ED15 Electron Devices
8. Shanghai Section Chapter, EMC27 Electromagnetic Compatibility
9. Shanghai Section Chapter, MTT17 Microwave Theory and Techniques
10. Shanghai Section Chapter, OE22 Oceanic Engineering
11. Shanghai Section Chapter, SP01 Signal Processing
12. Shanghai Section Chapter, SSC37 Solid-State Circuits
13. Shanghai Section Chapter, PHO36 Photonics
SWOT – Section’s Member Growth Program
Strengths
• large population and talents• International city, suitable for symposiums• High academic and technical level• Easy to get student members• Large industry potential members
Weaknesses • IEEE branding• Membership due payment process
Opportunities
• Develop more members by chapters• Promote more senior members• Develop more symposiums• Promote IEEE to students in symposiums and DL programs
Threats
• How to protect IEEE reputation• More knowledge about copyrights and logo utilization
Section MD Plan
Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or
upgraded benefitsFrom Sep thru Dec, revenue
deferred to next year
Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or
upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes
Calendar Year ConcludesYear-end membership statistics determined
Active-Status TerminatorPast-due members placed
into arrears
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
APRIL
MARCH
FEBRUARY
JANUARY
AUGUST
JULY
JUNE
MAY
Timing is Everything – Know the Membership Calendar
Section MD Plan
Promote membership together with IEEE China Office
Recruit student members in university events
Enhance section visibility by website:
http://sites.ieee.org/shanghai-emcs/ for Shanghai EMC Chapter
Enhance section member recruit process: advertisement by symposiums, exhibitions, email notices, website and etc
Enhance communication among chapters and section by more information sharing
In total, increase the IEEE Shanghai Section member number from 1004 to 1200 by the end of 2012.
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
IEEE China Office & Shanghai Section
Send out chapter member list to chapter chairs
Reactive IEEE SJTU Student Branch
• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention
IEEE Shanghai EMC Chapter
Launch chapter websitehttp://sites.ieee.org/shanghai-emcs/
Organize 2+ EMC seminars; promote 2 senior members
• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention
IEEE Shanghai MTT Chapter
Organize 4-5 MTT seminars
• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention
IEEE Shanghai SSC Chapter
Organize 2 Distinguished Lecturer seminars
•Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention
Opportunities for Engaging Existing Members
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
IEEE China Office & Shanghai Section
Promote membership at 2012 Shanghai Postgraduate Academic Forum on Apr 28; Promote senior membership in the industry such as Cisco Systems (China) R&D in Jul
• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
IEEE Shanghai COM Chapter
Promote membership at IET/IEEE 2012 Workshop on Future Intelligent Desert on Oct 26-28, Shanghai
• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
Opportunities for Engaging Prospective Members
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
IEEE Shanghai EMC Chapter
Contribute chapter event news report to IEEE EMC Magazine
Develop membership at Asia Pacific EMC 2012 Symposium on May 20-24 in Singapore; recruit student members at SJTU
• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
IEEE Shanghai MTT Chapter
Recruit 30 student members at SJTU; develop 2 members
• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
Opportunities for Engaging Prospective Members
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
IEEE Shanghai SSC Chapter
Develop membership at IEEE 2012 International Conference on Solid-state and Integrated Circuit Technology on Oct 29-Nov 1 in Xi’an
•Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
Opportunities for Engaging Prospective Members
Section’s Membership Situation– 13 chapters– 1004 members at the end of 2011
Section MD Plan– Increase member number to 1200 by the end of 2012– Promote membership by symposiums, seminars and etc.– Develop more senior membership
In Summary…