IE Business School Application. Question G

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Transcript of IE Business School Application. Question G

C L A U D I A D E L E M O S

IE APPLICATION

Do you think that the lifestyle

of the inhabitants of your town

or city reflects behavior that is

in line with the concept of

sustainable development

In your opinion,

what should be improved??

"SUSTAINABLE DEVELOPMENT IS DEVELOPMENT THAT MEETS THE NEEDS OF THE PRESENT

WITHOUT COMPROMISING THE ABILITY OF FUTURE GENERATIONS TO MEET THEIR OWN NEEDS".

INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT (IISD)BRUNDTLAND REPORT

W H A T I S

SUSTAINABLE DEVELOPMENT

"THIS DEFINITIONCONTAINS WITHIN ITTWO KEY CONCEPTS:

The concept of

in particular the essential needs of

the world's poor, to which

overriding priority should be given.

The idea of

imposed by the state of technology

and social organization on the

environment's ability to meet

present and future needs".

NEEDS

LIMITATIONS

IISD BRUNDTLAND REPORT

LET'S GO FOR AWALK AROUND

CARACAS

NOW...

Trash on the streetsTrash in the most

important river of the city

Rush hour lines toget in the subway

People hang outside thebuses for transportation

Looting food trucksNo clothes inthe stores

No food in the supermarkets

Lines to buy essential products

WHAT SHOULD BEIMPROVED

SO...

EVERYTHING?

BUT...

ACTUALLYWHAT IS ONE THING

THAT CAN

BE IMPROVED ?

Closed stores dueto lack of clothes

No clothes inthe stores

Lines to shop in storesthat have someclothes

MINIMUMWAGEONE SHIRT VS.

Bs. 15.000 Bs. 11.578

They say a good crisis can make for a great opportunity

SO MORE SPECIFICALLY...

PERSONALLYWHAT CAN I

DO TO IMPROVE

THIS SITUATION ?

BEING CONSCIOUS WITH THE CURRENTSITUATION IN VENEZUELA, I DECIDED TO

PROPOSE A SOCIAL PROJECT AT THEENTREPRENEURSHIP FAIR AT MY UNIVERSITY.

THE IISD ENCOURAGES US TORE-THINK THE DESIGN OF OUR

ECONOMIES FOR SUSTAINABLE ANDINCLUSIVE GROWTH.

THIS MEANS THAT SUSTAINABLE DEVELOPMENT DEMANDSSUBSTANTIAL INVESTMENTS TO CREATE LONG-TERM

ECONOMIC AND SOCIAL BENEFITS WITHOUTCOMPROMISING THE NATURAL ENVIRONMENT.

THE PROPOSAL WAS THE FOLLOWING:

IS AN NON PROFIT ORGANIZATION THAT OFFERS ASERVICE OF GATHERING OR PICKING UP SECONDHANDCLOTHES. THE CLOTHES THAT HAS BEEN RECOLLECTED

IS INTENDED TO BE SOLD AFTERWARDS AT THEFOUNDATION´S SMALL STORE, LOCATED AT

THE "MERCADO DEL CEMENTERIO" TO PEOPLE WITHVERY LOW INCOMES.

THIS OFFERS A SOLUTION TO PEOPLE THAT CANNOT AFFORD NEWCLOTHES AT THE ACTUAL PRICE THAT CAN BE FOUND AT THE STORES.

OFFERS NEW JOB OPPORTUNITIES

IT GIVES PEOPLE THAT ARE WILLING TO HELP, THE CHANCE TODONATE OR SELL THEIR CLOTHES TO SATISFY OTHERS' NEEDS.

THIS PROPOSAL SEEKS TO REDUCE WASTE BY REUSING AND GIVING A SECOND CHANCETO ARTICLES THAT ARE IN GOOD CONDITIONS AND HELPS FIGHT THE INFLATIONARYCRISIS THAT IS AFFECTING THE INHABITANTS PURCHASING POWER AS WELL AS THE

LOW LOCAL PRODUCTION AND EXCHANGE CONTROL REGULATIONS CRISIS THAT HASBEEN KEEPING THE STORES WITH LITTLE TO NONE INVENTORIES AND MERCHANDISE.

IT GUARANTIES THE SUPPLY OF CLOTHES

AT LOW COSTS

HOW WILL THIS IMPROVE

THE ACTUAL SUSTAINABLE

SITUATION IN

AFTER ALL...

CARACAS ?

IT IS CONTRIBUTING BY CREATING AWARENESS ABOUTTHE IMPORTANCE OF REUSING IN A COUNTRY WITH

SCARCE OR LACK OF SUPPLIES.