Post on 24-Jan-2019
IDENTIFYING KEY CONSUMER TRENDS IN WEIGHT
MANAGEMENT
FOOD MATTERS LIVE, NOVEMBER 2014
EWA HUDSON GLOBAL HEAD OF HEALTH AND WELLNESS RESEARCH
© Euromonitor International
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CONSUMER ATTITUDES TOWARDS WEIGHT
LOSS AND OBESITY
PERFORMANCE OF WEIGHT MANAGEMENT
FOOD AND DRINKS
WEIGHT MANAGEMENT – LATEST TRENDS
CAN STEVIA REVERSE OBESITY?
© Euromonitor International
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Diabetes
Cardiovascular disease
Digestive disorders
Gout, osteoarthritis
Complications with pregnancy,
birth defects
Certain types of cancer
Sleep apnoea
Depression
Stretch marks,
cellulites
Extra Weight Creates Extra Health Risks
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
53% CONSUMERS INVOLVED ON WEIGHT MANAGEMENT PROGRAMME
48% ACTIVELY CONTROL THEIR WEIGHT
23% ON A FORMAL DIET
Euromonitor International Survey
CONSUMER
ATTITUDES
AND OBESITY
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0 100 200
Australia
Canada
South Korea
France
Spain
Italy
Japan
United Kingdom
Germany
USA
Million of Overweight and Obese (15 years +)
10 Largest Overweight and Obese Populations in
Developed Markets (BMI>25)
2018 2013 2008
Obesity: From the Problem of the Rich to the Problem of the Poor
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
- 100 200 300 400 500 600
Argentina
Philippines
Turkey
Egypt
Indonesia
Mexico
Russia
Brazil
India
China
Million of Overweight and Obese (15 years +)
10 Largest Overweight and Obese Populations in Emerging Markets (BMI>25)
2018 2013 2008
In the UK alone the cost of obesity and type II diabetes
is estimated at approximately £29 billion a year.
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0 5 10 15 20
2008-2013
2013-2018
Growth of the 10 Largest Overweight and Obese Populations in Developed versus Emerging Markets
Developed Markets Emerging Markets
Overweight and Obese Populations Set to Grow Twice as Fast in Emerging Markets
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
% Growth
The battle between the Governments and food companies is only beginning
as health systems will be unable to cope
with the strains of diseases caused by obesity.
Promote SUGAR, FAT AND CARBS REDUCTION
Cut down
the size 100 KCAL
Reformulate
by stealth GRADUAL SUGAR AND FAT REDUCTION
COMPANY
STRATEGIES
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CONSUMER ATTITUDES TOWARDS WEIGHT
LOSS AND OBESITY
PERFORMANCE OF WEIGHT MANAGEMENT
FOOD AND DRINKS
WEIGHT MANAGEMENT – LATEST TRENDS
CAN STEVIA REVERSE OBESITY?
© Euromonitor International
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General Wellbeing 419
Weight Management 158
Digestive Health 7 7
Energy Boosting 35
Oral and Respiratory Health 23
Endurance 21
Bone and Joint Health 18
Weight Management the Second Largest Health Trend Globally
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
Global Retail Sales in 2014 , US$ billion, fixed exchange rates
Food Intolerance 12
Cardiovascular Health 7
Immune Support 2.5
Urinary Tract Health 0.83
Brain Health and Memory 0.48
Beauty From Within 0.37
Vision Health 0.01
© Euromonitor International
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USA
Dairy Carbonates
Ready Meals Ice Cream
Meal Replacement Frozen Processed Food
Sweet and Savoury Snacks Confectionery
Bakery SDC
Canned/Preserved Food Concentrates
Chilled Processed Food RTD Tea
Bottled Water Others
Development of Weight Management 2014: USA Versus India
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
India
Dairy
Meal Replacement
Carbonates
Confectionery
© Euromonitor International
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-
20.0
40.0
60.0
80.0
100.0
2009 2014 2019
US
$ b
n,
co
nsta
nt
pri
ce
s, fi
xe
d 2
01
4 e
xc
han
ge
ra
tes
Retail Sales of Global Weight Management Developed Markets
2009-2019
Other Drinks
Carbonates
Other Food
Sauces
Confectionery
Ready Meals
MealReplacement
Dairy
Many of the Expanding Middle-classes in Emerging Markets See Consumption of Processed Food as a Marker of Affluence
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
-
20.0
40.0
60.0
80.0
100.0
2009 2014 2019
US
$ b
n,
co
nsta
nt
pri
ce
s, fi
xe
d 2
01
4 e
xc
han
ge
ra
tes
Retail Sales of Global Weight Management Emerging Markets
2009-2019
Other Drinks
Carbonates
Other Food
Sauces
Confectionery
Ready Meals
MealReplacement
Dairy
© Euromonitor International
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Emerging Markets Remain Under Catered For Despite Galloping Obesity and Diabetes Rates
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
0 50 100
2009-2014
2014-2019
Per Capita Spending on Weight Management in Developed Versus Emerging Markets
Developed Markets Emerging Markets
US$
© Euromonitor International
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NH to be The Real Winner in Developed Markets Perceived Healthier than Highly Refined Food
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
Health and Wellness Global Performance 2014
© Euromonitor International
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CONSUMER ATTITUDES TOWARDS WEIGHT
LOSS AND OBESITY
PERFORMANCE OF WEIGHT MANAGEMENT
FOOD AND DRINKS
WEIGHT MANAGEMENT – LATEST TRENDS
CAN STEVIA REVERSE OBESITY?
© Euromonitor International
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• 1950’
Eat fat!
• 1980’
Zero calorie!
• 1990’
Sweeteners don’t taste
good…
Yoyo effect
• New Millennium
Weight loss programmes • Fat
burning • Satiety?
Functional Ingredients
• 2010’
Food Intolerance
? • Stevia • Proteins
Natural
• My Fitness Pal
Online tools
Weight Management – Fashion Driven
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
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Consumers Say No to Empty Calories
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
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Carbonates Seen as The Culprits in the Rise Of Obesity
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
© Euromonitor International
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But Consumers Are Falling In Love With Good Carbs
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
Amaranth
Quinoa
Kamut
Barley
Spelt
Oats Polenta
Bulgur
Buckwheat
Millet
Teff
High Protein
Wheat free
but not gluten
free
Gluten and
wheat free
Brown
Black
Red
Wholegrain
High fibre,
Beta glucans
© Euromonitor International
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Minimising Sugar and Calorie Intake High on Consumers Agenda - Rise of Diet Carbonates
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
1963 1964 1982 1993
1998 2005 2011 2013
Consumers remain sceptical over the health properties of carbonates and artificial high intensity sweeteners. Search for natural alternatives is on.
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But Products Perceived as Natural or Offering Specific Health Benefits Resonate Better With Consumers
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
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CONSUMER ATTITUDES TOWARDS WEIGHT
LOSS AND OBESITY
PERFORMANCE OF WEIGHT MANAGEMENT
FOOD AND DRINKS
WEIGHT MANAGEMENT – LATEST TRENDS
CAN STEVIA REVERSE OBESITY?
Carbohydrates ARE THEY WORTH IT?
Protein AND ZERO FAT
Stevia BITTER BUT NATURAL
STEVIA
AT THE FOREFRONT
OF NEW PRODUCT
LAUNCHES
© Euromonitor International
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Carbs Need to Work Harder Than Ever
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
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Yoghurt, US, 2012 Confectionery,
Switzerland, 2013 Yoghurt, US, 2013
Fromage frais, Norway, 2014
Flavoured Milk Drinks, South Korea,
2013
Protein-rich, Non-fat Alternatives for Breakfast and in Between Meals
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
© Euromonitor International
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Cola carbonates: AR, CL, UK, SE, US, MX
Cola carbonates, US, 2014
Cola carbonates: FI, NL, FR, CA, AU
Non-cola carbonates FR, UK, CH, IE, BE,
NL, LX, PL, AT
Non-cola carbonates: Netherlands, 2013
Nectars, US & UK, 2010
RTD tea, FR, CS, AT, HU
RTD tea: ES (2014), PL (2013)
Powder Milk Drinks, Mexico, 2013
Powder Milk Drinks, Columbia, 2014
20%-30% Reduction in Sugar Content Could Put To Halt Obesity (AoS)
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
© Euromonitor International
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Ketchup, Sweden, 2012
Confectionery, Switzerland, 2013
Jam, Denmark 2013
Soup, Finland 2013
Jellies, Chile, 2013
Table sauce, Australia, 2014
Cereals, Chile 2013
Yoghurt, US, 2013 Yoghurt, US, 2013
and NL 2014 Fromage frais, Norway, 2014
Protein Bar, Austria, 2012
Activia, Hungary, 2013
Natural High Intensity Sweeteners Such as Stevia and Monk Fruit Supported by Consumer Education Could be the Solution
IDENTIFYING THE KEY CONSUMER TRENDS IN WEIGHT MANAGEMENT, FOOD MATTERS LIVE 2014
THANK YOU FOR LISTENING
Q&A
Ewa Hudson Global Head of Health and Wellness Research ewa.hudson@euromonitor.com