Post on 20-Aug-2020
Ideas for marketing
Sexy and innovative marketing for technical products
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 1
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 2
Value you receive from the3D Product eCATALOG by CADENAS
Increased
Sales
Better
Service
Better
Marketing
Leads Conversions Support
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 3
Focus of this presentation is on MARKETING Solutions
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 4
How do you want to present yourproduct?
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 5
How do you want to present yourcompany?
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 6
Good marketing ideas for exhibitions?
?
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 7
Everything started withRED CYAN glasses5 act story
5 act story
1. Conversion Starter
2. Fascinating & Pacing
3. Give Away (Present)Reminder
4. Print 3D Digital
5. Follow UpSend Email With Part
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 9
Motivation of Marketing @ Fairs
Spark curiosity and create a traffic jam of rubbernecks at your stand
Find a way to open a conversation with transition to yourproduct
An innovative and creative appearance will have a positive effect on your company and products reputation
People should remember your company and productrespectively keep in mind something interesting!
Campaign shouldn‘t be too expensive
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 10
LegendBalanced score card
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Ava
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ility
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Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach11
Lenticular Brochure
>4000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 12
Anamorph technique motivatespeople to stop and take a picture
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 13
Anamorph pictures part > photo
~ 100 €
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 14
Stop and take a pictureFor Fixtures + Bolts, Fasteners, Screws …
>10000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 16
White info @ a white screen
>5000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 17
The wizard
>10000€
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 18
The wizard
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 20
Presenting to customers
>10000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 21
App available in desktop version
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 22
Luminous Carpets
>5000€
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 23
Coffee with your logo
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 24
The individual macchiato makerServe your customers coffee with „advertisement“
Ideas for marketing
15.03.2016 25
3D foam with ripples
>5000€
(c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 27
Want to show your components in action?
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 28
Mechatronics conceptual designer
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 29
Mechatronics conceptual designer
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 30
Siemens MCD + CADENAS
Digital instead of real presentation
>10000€
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 31
GamificationShow 3D & functionality by playing
>250€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 32
Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 33
iBEACONRetargeting of customers
Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 34
Usage Of CADENAS CAD Models App?
We arereaching every4th ENGINEERin Europe withthe CAD Models App
Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 35
iBEACON demo by CADENAS
>1000€
Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 36
Google Cardboard
Lowcost VR Project
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 37
VR Cardboard Glasses
>2000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 38
VR McDonald‘s
Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 39
Realfiction XXXLHolography
>2500€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 40
Tradeshow EntertainmentIntroducing the solution
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 41
Mini DREAMOCA good present for good customers
>1000€
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 42
Animation Shoes …
>1000€
Ideas for marketing
15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 43
Augmented RealityYour product catalog never gets old!
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 44
Augmented RealityReal -> Video / Photo -> 3D / Photo -> Video
>1000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 45
In Every Man is a Child - Techie DemoMaybe components of your portfolio are used –Children are always positiv in marketing
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 46
Social MediaMarketing – yesterday and today
today
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 47
Motivate with realtime score To Like!Miot & Dotti
>1000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 48
Our Social Media Values
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 49
CADENAS PARTcommunity has morethan 19.000 LIKES / Followers on Facebook
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 50
Pause the flying parts at the right time
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 51
Viral VideoCANVAS already produced Animation/StopMotionvideos with approx. 40.000 clicks !
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 52
Viral Video
>10000€
Ideas for marketing
15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 53
Questions & Brochure Margarete Baczur
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 54
Questions?
Feedback?
Thank youfor your attention
Juergen Heimbach
Phone.: +49 / (0) 821 / 2 58 58 0 - 0E-Mail: j.heimbach@cadenas.de
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 55
Property, Copyright and Disclaimer
This document and all information contained herein is the sole
property of CADENAS AG. No intellectual property rights are
granted by the delivery of this document or the disclosure of
its content. This document shall not be reproduced or disclosed
to a third party without the express written consent of
CADENAS AG. This document and its content shall only be used
for its intended purpose.
The statements made herein do not constitute an offer. They
are based on the mentioned assumptions and are expressed in
good faith. Where the supporting grounds for these
statements are not shown, CADENAS AG will be pleased to
explain the basis thereof.
Ideas for marketing
15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 56