Post on 21-Oct-2014
description
Improving the front end of innovation
New need
New tech
Idea genera
tion
Needs of society and market place
State of the art in technology and production
Market place Development Prototype
production Manufacturing Marketing and sales
Increasing importance of innovation
Period: 1960 1970 1980 1990 2000
Customer
demands
Measurement of
performance
Effectiveness Quality Flexibility Innovation
Capacity Quality Flexibility Speed
Price
Quality
Variety
Delivery time
Uniqueness
Innovation
capability
Response
2010
Generation and
use of ideas
Innovativeness
Innovativeness relates to how early an individual or organisations are in finding and adopting something new. Innovativeness has strong impact on the innovation performance, particularly in the front end of the innovation process. Therefore, the sooner the company, compared to their competitors, is in generating and using ideas, the stronger their competitiveness.
Emphasis in
mangament
A strategic priorty
ROI (return on investment)
There is an increased understanding among managers that investments in innovation processes provide good return
Innovation performance
The development of new products and services is related to capabilities in two stages* of the innovation process:
• Initiation - Idea management:
– The capability to generate and evaluate new ideas
• Implementation - Capacity to innovate:
– The ability of the organization to implement new ideas in innovation and process improvement
*) Applies also to the improvement of processes
New product development process
New need
New tech
Idea genera
tion
Needs of society and market place
State of the art in technology and production
Market place Development Prototype
production Manufacturing Marketing and sales
Source: Rothwell (1992)
The so called fuzzy front end of innovation
Continuous improvement
Improves efficiency in the front end of innovation
Most used scenarios why our clients* use Idea Management
• New products/services
• Cost reduction & efficiency improvement
• Improve customer experience & service
• Increase customer loyalty or customer acquisition
• An employee suggestion scheme (HR driven)
• Change management
• Support Incremental Improvement or even Radical change
*) Our clients and of our technical alliance, Qmarkets
Increases the speed of the idea management process
• Generation of ideas: – Utilize the wisdom of the crowd fast and efficiently
– Launching idea campaigns with a predefined objective … aligned with strategy
– Facilitates the sharing of ideas
• Co-operation:
– Supports the development of ideas • Facilitates registration of supportive information
• Feedback and comments
• Motivation for participation
• The utilization of new information and ideas: – Idea management has an impact on:
• How open the firm is towards new ideas (facilitates innovation culture)
• How effective the company is in sharing information and commenting on ideas
• The speed and effectiveness of evaluation and selection of ideas
collaborative innovation
External information
Access
Innovativeness
Production mgrs.
Service mgrs.
Sales mgrs. Suppliers
Customers Competitors
Alliances
NPD mgrs. General
Mgrs.
Facilitates the transfer of internal or external information through managers
Supports different approaches Offers the possibility to engage external participants in the idea generation process
highly systematic and controlled way
Implementation of idea management systems
Idea management is coming
Still moving upwards
An opportunity • Innovation is one of the most important contributor to the
sustainable competitive advantage of firms in the coming years
• Idea management is a managerial process in its early phases of development and many companies are still using ineffective processes in the so called „fuzzy front end of innovation“
• Only a small portion of companies are using information technology to the extent possible in the idea development process
– ... mainly as there has been a lack of flexible and scalable solutions that fit their needs
This creates and opportunity for companies to take the lead by enhancing their innovation capabilty and further strengthening their competitive advantage
We can support you !
• One of our main specialization is to support companies in enhancing the idea management phase in their innovation process
• Our objective is to offer companies feature-rich software for streamlining their business processes without compromising on ease of use … and at prices that fit the size of their business … and support its implementation
• We achieve this through collaboration with a network of highly specialized suppliers focused on developing solutions that deliver true benefits and measurable value to our clients
Our idea management solution Our philosophy is based on the assumption that it is not wise to re-invent the wheel, but rather utilize already existing knowledge and expertise
We also acknowledge the speed of development, particularly in software application
We also believe that specialization is increasingly important
• We are proud to offer idea management solution powered by Qmarkets, a leading provider with global reach and presence
• 6 years in the market
• Robust and extremely flexible technology infrastructure
• Extensive support
... ensures that our customers always have a solution based on the latest technology and knowledge
In use all over the world
True benefits and ROI
• Makes the firm more open towards new ideas (facilitates
innovation culture)
• Increases participation in idea generation
• Makes the company more effective in sharing information – … and commenting on ideas
• Increases the speed and effectiveness of evaluation and selection of ideas
• Increases the quality of implemented ideas
• ROI:
– Among the highest return on investment today!
Thank you
For further information or to have your private presentation ... ... on-line or at a physical location
Contact us at:
avinningur@avinningur.is Tel.: +354-544 5400
www.avinningur.is