© 2016 International Business Machines Corporation

Capabilities Overview

IBM Marketing Cloud Mobile

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Mobile marketing is

very different now.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Mobile

marketing is

very different

now. What it is How it’s used Marketing Shift

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Mobile is more than a unique execution channel

Push notifications and SMS are an essential component of mobile

marketing, but they are only a part of a larger strategy for targeting

your customers, who are always mobile.

What some

people thinkPush, SMS,

Apps

What it

really isPush & SMS

Apps

Mobile web

Mobile Ads

Mobile Email

Mobile Analytics

And more…

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IBM Marketing Cloud

Mobile is used primarily for understanding who customers are

User behavior within apps, web, location, and execution channels are being used as a data source to

inform behavioral profiles on a user-level, not just the channel-level.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Mobile campaigns are making way for multi-channel customer journeys

Similar to all aspects of marketing, there is a growing focus on ‘zooming out’ and seeing the full

picture of the customer experience rather than a campaign-centric approach to marketing.

welcome

campaign

informative

campaign

promotional

campaign

new customer

campaign

feedback/social

campaign

© 2016 International Business Machines Corporation

IBM Marketing Cloud

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Design Execute Measure ConnectCreate customer

journey maps

Automate execution

across channels

Understand response

and behaviors

Integrate into other

channels and

sources

A complete thought around mobile engagementIBM Marketing Cloud Mobile

© 2016 International Business Machines Corporation

IBM Marketing Cloud

DesignCreate customer

journey maps

Execute Measure ConnectAutomate execution

across channels

Understand response

and behaviors

Integrate into other

channels and

sources

Design

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IBM Marketing Cloud

Too many channels, too many campaigns

Managing customer experiences on the campaign level is becoming increasingly difficult.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Design where mobile fits in your customer journey

Mobile has an important place in the larger customer experience, so it should be easy to visualize that design.

Discover Try/BuyLearn

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IBM Marketing Cloud

Journey Designer

A multi-channel

customer experience

builder with integrated

collaboration tools.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Design Measure ConnectCreate customer

journey maps

Understand response

and behaviors

Integrate into other

channels and

sources

ExecuteAutomate execution

across channels

Execute

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IBM Marketing Cloud

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Send Mobile App Messages

Deliver actionable, targeted messages to your most loyal customers.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Interactive Push Notifications Rich Notifications In-App Notifications

Send Mobile App Messages

© 2016 International Business Machines Corporation

IBM Marketing Cloud

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Unified Feed across devices

A single feed for your messages to live – no matter what device your customers are on.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Unified Feed across devices

Unified feed – phone Unified feed – tablet

A continuously synced inbox to

store some or all of your

messages.

Use ready-to-send templates or

customize the look and feel.

Include video, images, and text

for a truly branded experience.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Wearable Engagement

Easily create custom notifications for the AppleWatch.

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IBM Marketing Cloud

Wearable Engagement

Apple Watch plug-in

Fully functional plugin for

watchOS.

Include interactive content such as actions,

replies, maps, and more.

Customize look and feel with headlines, text,

background and fonts.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Supported Mobile Operating Systems

iOS Android Windows Hybrid

© 2016 International Business Machines Corporation

IBM Marketing Cloud

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Robust SMS capabilities

SMS offers the largest reach to mobile users, deeply integrated.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

1-way & 2-way SMS

2-way SMS

An easy to use campaign manager

and consent framework with URL

tracking and shortening.

Drag and drop SMS into powerful

program templates for multi-event

campaigns.

Integrate into your own systems and

customize the experience by building on

our APIs.

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IBM Marketing Cloud

Global SMS capabilities, easily localized

Connect with 180+ countries through

2-way or 1-way SMS.

Local features such as character sets, short

& long codes, delivery reports, and more.

Timely and continuous message delivery with

multiple routes to each region, actively

monitored.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Automated, multi-channel campaign programs

Easily build multi-step automated programs that allow for logic and execution across app messaging,

SMS, and any other channel.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Event-triggered messaging

Create campaigns that trigger upon events – even if

that event occurs on another channel.

A customer receives a notification

from the app that her application has

been approved.

The message deep-links her to a

scheduling page, where she can decide

when a rep can call her.

She selects 1:00pm for her

appointment time before she even calls,

reducing call-center wait-time.

event-triggered push

deep-link to relevant

page

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IBM Marketing Cloud

Segment builder for targeted messaging

Last purchase is 6 months ago

Visited store within the last 30 days

Opened mobile app within last 5 days

Tweeted @brand within last 5 days

Dividing your contact base into segments is an easy way to send the

right content to the right customer.

Segment on profile data

and preferences.

Target behaviors and

implicit preferences.

Use easy-to-build queries

to narrow down your

target audience.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Enterprise Scale

Scalable to the needs of any business, from global finance companies to local retailers, IBM

Marketing cloud offers high-grade throughput, reliability, and security.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Design ConnectCreate customer

journey maps

Integrate into other

channels and

sources

ExecuteAutomate execution

across channels

MeasureUnderstand response

and behaviors

Measure

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IBM Marketing Cloud

Performance Analytics

session start

app installed

metrics filters

campaign details

push opened

custom behaviors

push disabled

message sent

exports

aggregate reports

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Report across channels

Get a better understanding of who your customers are by reporting performance across channels

to build a single customer identity.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Design MeasureCreate customer

journey maps

Understand response

and behaviors

ExecuteAutomate execution

across channels

ConnectIntegrate into other

channels and

sources

Connect

© 2016 International Business Machines Corporation

IBM Marketing Cloud

MobileFirst

Campaign

Build the mobile experience,

connect it to your

infrastructure

Create campaigns at scale,

on premise

IBM Marketing CloudExecute across channels,

in the cloud

InteractPersonalize content, in real

time, on premise

Pre-built integrations with IBM products

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Universal Behavior Exchange

Publishers Subscribers

One-click integrations with IBM’s vast network of data partners, putting the marketer in control of

the data used in campaigns.

© 2016 International Business Machines Corporation

IBM Marketing Cloud

Design mobile

experiences

Advanced

execution and

scalability

Measure

performance and

achieve goals

Easily connect

to 1st- and 3rd-

party systems

Why IBM Marketing Cloud Mobile

© 2016 International Business Machines Corporation

IBM Marketing Cloud

One perfect

experience – a billion

times a day.

© 2016 International Business Machines Corporation

IBM Marketing Cloud Mobile