© 2008 IBM Corporation

IBM and the Metaverse

Why is IBM leveraging the 3-D Internet for Business?

Dvir Reznik, IBM Software Group

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

Why does IBM care?

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

IBM values Innovation

“Innovation that Matters — for our company and the

world”

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

© 2007 IBM Corporation6 3-D Internet – Advancing Business in Virtual Worlds

The World Urban Forum (WUF) engaged IBM to sponsor HabitatJam to help set the agenda for WUF3, the biannual conference on urban sustainability.

HabitatJam was the largest brainstorming ever on urban sustainability bringing together 39,000 participants from 191 countries including delegates, academics – and the slum dwellers whose lives would ultimately be impacted.

On-the-ground events – such as Jam cafes – brought thousands of slum dwellers to the Jam (people who had never seen a computer):

• Kibera, Kenya: Hundreds of slum dwellers lined up for hours for the opportunity to have their messages typed into a computer, in the hope that the issues they faced would be brought before WUF3 delegates.

• Delhi, India: 10,000+ people gathered in slums to express their views and discuss the problems of the world's cities.

• Similar events were held in Russia, the Congo, Colombia, Cameroon, Brazil, Uruguay, Peru and Bangladesh.

IBM’s Jams demonstrated an innovative approach to massive brainstorming, connecting people who otherwise could never

meet.

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

“The 3-D Internet may at first appear to be eye candy, but don't get hung up on how frivolous some of its initial uses may seem… 3-D realms such as Second Life are the next phase of the Internet's evolution and may have the same level of impact as the first Web explosion.”

Sam Palmisano, IBM Chairman and CEO January 22, 2007

3D Internet – unfolding opportunities

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

7.5 Million “Residents”

219% Annual Growth

Collectively spend 360,000hours/day in-world

Median age is 33, 65% Male

75 million instant messages per month between residents

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

Meetings

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

IBM Alumni event

(http://greateribm.com)

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

Wimbledon demo…

Integrating real-world ‘Hawkeye’ ball tracking data with Second Life for Wimbledon demo

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

Circuit City and Sears

Led to Client Builds

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

CodeStation – for ISVs

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

© 2007 IBM Corporation17 3-D Internet – Advancing Business in Virtual Worlds

"Big Blue is promoting a video game that could change the

way companies develop leaders and manage

projects"

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

Why does IBM care?

Use the technology

Establish a presence

Develop skills, help our customers

Build a “mindshare” Promote standards

Innovate

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

http://www.flickr.com/photos/rtarga/223776150/

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

© 2008 IBM Corporation

IBM and the Metaverse – HIT SGS, February 2008

dvir@il.ibm.com

http://eightbar.co.uk

http://dvirreznik.blogspot.com