Iaap Social Sites To Build Membership Barbara Rozgonyi

Using Social Networking Sites to Recruit and Retain

Members

By Barbara Rozgonyi, publisher of

www.wiredPRworks.com @wiredprworks on twitter.com

630.207.7530 mobile/text

Our Agenda

• Tools• Hazards• Rules• Sites• Communities• Getting Started

Social Networking Survey

Chapter Benefits

• Search• Community• Connections

Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014

Source: Forrester

Your Biggest Takeaway

Position your chapter as the organization people want to join.

Presentation Online

www.slideshare.net/wiredprworks

Social Networking Tools

• Personality• Community• Value• Search Engine Optimization

Social Media Hazards

• Privacy• Time Management• Strategy

Social Networking Rules

• Be nice• Make connections• Don’t Sell• Be Responsive• SHARE

Best Social Networking

LinkedInFacebookTwitterSlideshareFlickr

U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008

• Profile• Summary• Groups• Questions and Answers

Facebook

Friends

Social

Community

Events

• 36.03 percent of all U.S. social network traffic 02/09

• 5 M newbies weekly

• 3 B minutes daily

Twitter

• Follow• Followers• SearchUp 131% 9.3 Mil US Visitors March 2009

ComScore March 2009

Flickr

• Images• Video• Groups

Slideshare.net

• Slides• Audio• Social Bookmarks

• Viddler or Vimeo• YouTube• Google• Ustream

Blogs – Publishing Online

• Create• Comment• Search

Matt, creator of WordPress and Erin Games

Communities

• Consulting Sites• Forums• Social Media Club Chicago • Membership Sites

Review

• Tools• Hazards• Rules• Sites• Communities• Getting Started

Google Results

Your Biggest Takeaway

Position yourself as the community leader with the answers people are looking for.

Questions

What’s your biggest question about how you can use social networking to help you grow your consulting business?

To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-

day workshop.

Iaap Social Sites To Build Membership Barbara Rozgonyi

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