“I would like to work here because…” Jessica Gahtan

Where do you see yourself in 5 years?

Where do you see yourself in 5 years?

Where do you see yourself in 5 years?

Where do you see yourself in 5 years?

Where do you see yourself in 5 years?

(at google)

WHAT Does google do exactly?

To organize the world’s information and make it universally accessible and useful.

WHAT Does google do exactly?

To organize the world’s information and make it universally accessible and useful.

What does that mean?

WHAT Does google do exactly?

Classrooms

Analytics

Adwords

Chrome

DoubleClick

Drive

Gmail

Keep

Maps

News

Translate

Photos

Hangouts

Picasa

Play

Scholar

Wallet

Youtube

Alerts

Calendar

…and much more!

Do cool stuff

Build cool stuff

sell cool stuff

Teams & roles

Do cool stuff

Build cool stuff

sell cool stuff

Marketing & Communications

Marketing Manager, Content Marketing, Ads Insights

Teams & roles

Marketing Manager, content marketing, ads insights

SOURCE: PULIZZI, 2015.

BLOGS VIDEOS INFOGRAPHICS

CONTENT MARKETING: PROVIDING CONSUMERS WITH SOMETHING OF VALUE SO THEY BELIEVE YOUR BRAND TO BE A THOUGHT LEADER IN THE FIELD.

FOR EXAMPLE:

why is google a great place to work?

REIMBURSEMENT FOR CLASSES &

DEGREE PROGRAMS.

SOURCE: D’ONFRO & SMITH, 2014.

FREE HAIRCUTS

FREE GOURMET FOOD AND SNACKS

why do i want to work there?

UNLIMITED LEARNING & GROWTH OPPORTUNITIES.

SOURCE: D’ONFRO & SMITH, 2014.

ABILITY TO IMPACT A HUGE NUMBER OF PEOPLE.

EXPOSURE TO AMAZING PEOPLE & GREAT THINKERS.

How will I prepare for this job?

4 MONTHS Complete BBA in

Marketing

1

How will I prepare for this job?

2 YEARS Content Marketer

4 MONTHS Complete BBA in

Marketing

1

2

How will I prepare for this job?

2 YEARS Category Manager,

E-Commerce

3

2 YEARS Content Marketer

4 MONTHS Complete BBA in

Marketing

1

2

How will I prepare for this job?

2 YEARS Category Manager,

E-Commerce

1 YEAR Marketing Manager

3

2 YEARS Content Marketer

4 MONTHS Complete BBA in

Marketing

1

2 4

How will I prepare for this job?

2 YEARS Category Manager,

E-Commerce

Marketing Manager, Content Marketing,

Ads Insights

1 YEAR Marketing Manager

3

2 YEARS Content Marketer

4 MONTHS Complete BBA in

Marketing

1

2 4

More than 2 million people apply to Google each year…

More than 2 million people apply to google each year…

I’m feeling lucky.