BY: NORA MYER AND JACK HARBACK

iPhone 4S Custom Hand Grip/ Headphone Wrap Case:

Super Magnum Quantum X 6900

Understanding

Our person or target audience in this case is the general population of iPhone users that actively use their headphones, and they have frustration and issues with wrapping their headphones around their phone.

They want an easy way to wrap the headphones around the phone but at the same time something that isn’t going to be too bulky or get in the way when using the phone

Explore

Our idea phase started with us coming up with possible options for iPhone cases ranging from a headphone wrap to chargers built into the back of the phone case.

We decided on the headphone wrap idea and begun sketching and developing our idea further.

The design evolved from the wrap being on the right side of the case to the left side and being smaller, then turned into a hand grip also.

Explore Cont./Define

Problem: Headphones often get tangled up and there is no good way to wrap them around your phone with out them getting tangled.

Solution: Provide an easy and simple design built onto a case so that people may wrap up the headphones

Target Market: Large majority of iPhone users, anyone who uses headphones with their iPhone.

Goals: Simple and modern look, yet colorful Ear buds will not get tangled Durable and easy to use Appeal to large majority

Define cont.

Similar Products: Only recently has a product that is remotely similar to what we are

offering has been released and that product had a wrap on the back of the case.

http://www.daydeal.com/product.php?productid=71847&gclid=COyOzbng9bMCFdKd4Aod4U0AlQ

Materials Highly durable plastic for the handle/wrap Rubber for body purposed for general protection and ease of

removability

Ideate/Refine

In this phase of the design process we began to sketch possible shapes and ways of attaching the wrap to the side of the case.

We needed something that would be easy to hold, wouldn’t snag on clothing/pockets, and still be strong enough that it wouldn’t break off.

Eventually arriving at a design similar to this one

PricingOur prices is still liable to change but we fond that people would be willing to easily offer up to $19.99 for our product.

Ideate/Survey

Our survey revealed that most iPhone user have problems occasionally or frequently with their headphones getting tangled.

Also we found that people would be willing to purchase our product if it came onto the market, along with that we found people would be open to paying, up to, and well over $19.99.

What many people want to see in a design and structure is a case that provides protection, a sleek body, not too thick, industrial look, colorful, and the ability to individualize their case.

Prototype/SolutionFront Angled View Back View

Prototype/SolutionBack Angled View Front Side View

Solution/Drawing

Solution/Drawing

Super Magnum Quantum X 6900

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