I feel Slovenia –

an open, daring and inclusiveapproach

Why Slovenia needs a national brand?

I feelSlovenia:

Brandidentitysystem

Managing the brand:

persistence and cooperationare crucial

Fast moving stand still!The faster the environment changes, the more

you have to stand still to be faster.

Communicating the brand

There is no need to be creative with the brand, but rather in the use of the brand.

European basketball Championship finals

I feel Slovenia #MyWay campaign

Slovenia House at PyeongChang 2018 Olympic Games

Alpina hiking boots

EXPO Milan 2015

Main challenge?

How to get business on board