How to Turn Your Small BusinessWebsite Into aLead Generation Machine

Knorberg@hubspot.com 857.829.5655

December 2011

The presentation will begin at two minutes past the top of the hour!

Ask Questions!

• Inbound Marketing

• Live Website Assessment & Free Tips to Generate Leads

• HubSpot Product Demonstration

• Next Steps/ Special Offer

Today’s Agenda

INBOUND MARKETING

The Marketing Playbook

5

The Marketing Playbook IS BROKEN.

CALLER ID

6

Hello

TelemarketingDirect Mail

Email BlastsPrint/Radio Ads

PRPaid Search

Email

VS.

SEOBlogging

Social MediaViral VideosFreemium

Trials

8

VS.

9

Inbound marketing costs 62% less per lead than traditional, outbound marketing.

INBOUND:$143

SOURCE: HUBSPOT, 2011

OUTBOUND:$373

10#inboundsci

SMB ChallengesI’m not that technicalI don’t have time for marketingI don’t have a dedicated staff for marketingI have no idea where to startI don’t have much budget for marketing

I know outbound marketing won’t workI have professional and personal goals…I need increased revenue to meet those goals.

Five years driving leads with Small Businesses6000 customers and 39 countries$65 Million in Venture Capital (from Sequoia, Google Ventures & SFDC)#33 on Inc.500 97.6% retention rate

Inbound Marketing Software

Get Found

$

Inbound Marketing Software

13

Get Found

Convert

$$

Inbound Marketing Software

14

Get Found

Convert

Analyze

Three Great Tips

Title Tags

• Use specific keywords• Keep it short• Make each unique

16

17

CTA & Landing Pages

1. Don’t neglect 96% of your website traffic2. Make it easy to find3. Two CTA’s per page• Don’t neglect 96% of your website traffic

• Make it easy to find• Two CTAs per page• Do not neglect 96% of your

website traffic• Don’t neglect 96% of your website traffic

Blogging

#HubSpotSoftwareOverview

# Does it work?

What We’re Trying to Say is…

23

You just need the right advice and the right software

Does HubSpot Improve Traffic?

Does HubSpot deliver leads?

HubSpot Pricing

26

Get Found

1

Methodology in 3 Proven Steps:success.hubspot.com

Convert

2

Measure What

Matters

3

A Live Website to Optimize & Basic Computer Skills

Concept of a Lead or Ecommerce Shopping Cart

Commitment to Inbound Marketing Methodology

2-5 hours per week for a full 12 months

1

23

44$4,000 to $10,000 Annual Marketing Budget45

Are you a good fit for HubSpot?

6,000+customers

285employees

$65Mfrom VCs

45,000+new leads per month

Thanks for joining us today

knorberg@hubspot.com

30

857.829.5655