HRSocial @

Cristal FelicianoHuman Resources Generalist

1-800 Flowers

August 16, 2012

HRsocial

Why

• Communication, receipt and perception of information has changed as a result of social media

• Expectations of customers have changed

• Interactions are more social

• The HRsocial initiative goals:

o Build a 18F social community

o Enhance meaningful transparency

o Promote real time collaboration and connection

o Focus on being metric/performance driven

o Engage your audience

“Companies that embrace social as a way of business will be successful in the long run.”

- Daniel Debow, co-founder and CEO of Rypple

HRsocial

Brainstorm Board

HRsocial

How

HRsocial

• Rypple• Linkedin

• Facebook• Branchout

• Social Interviews• FreshFlix

Google+

Cultural Change

HRsocial

Social Recruitment

Using Social Media to Recruit Top Talent

• Not only posting job descriptions on social media sites

• Leveraging HR and Hiring Managers social networks

• Social Networking Referral Program

HRsocial

Social Communication

How do we engage candidates and new employees?

FreshFlix • Self-running and high-impact

presentations/videos hosted by social sites (Google+, YouTube, etc.)

• Accessible through PC, iPad or Smartphone

• Prepare for your Interview Freshflix for candidates

• Welcome to the 18Family Freshflix for new hires

Creating a social portal through Google+ to communicate HR and benefits information

Branded - Smile-link

A platform to house FreshFlix

External site for new hires

Internal site for employees

HRsocial

Social Information Network

Collaborate

Communicate

Connect

Gmail: Keep and find everything; Contextually connect with people

Docs: Co-create and share

Calendar: Share calendars and schedules

Sites: Create external & internal sites

Talk: Connect via video chat, instant messaging, click to call

Groups: Create teams through circles

Video: Communicate engaging messages via video

GA+: Access to Google’s 30+ apps

HRsocial

Social Performance Management

• Allows management to set and track

• Managers can provide ongoing and consistent feedback and guidance

HRsocial

Social Performance Management

Rypple = “People-Centric System”

o Promotes a continual dialogue across an organization

o Easy to use and engaging

o Highly collaborative

• Goals, key results and actions should be understood and agreed on by the team

o Feedback, coaching and recognition

• Should be open to everyone

Social Challenges to Overcome

• Designate champions

o Who will promote and encourage the use of these tools

• Provide structured & unstructured training

o Everyone learns differently

• Create short videos with main character(s)

o Engage audience; Easy recognition of topic through character

• Clearly articulate social media guidelines

o Best practices for using these tools

• We all love convenience

o Accessible anytime from anywhere

• Generational differences

o Learning curve for those who did not grow up with social media/networking tools

• Resistance to cultural change

o Anticipated reaction to any change

• Distrust of social media tools

o Some may not feel comfortable using tools; May not understand the purpose of the tools

• Privacy and Security Concerns

• Recruit early adopters

o Select those who adopt new technologies to start community-building

HRsocial

HRsocial

Thank You

HRsocial

It will be a great opportunity for you to:

• Network and exchange ideas with 50,000 + peers and experts

• Learn what is really means to be a social enterprise featuring executives from Mozilla, Living Social, Salesforce.com, Facebook, 1-800 Flowers and more 

• Engage in deep-dive learning via specialized, interactive sessions

Special Rypple Pricing

Promo Code: MKDRYPPLE

Join us at DF12 to create your Social Enterprise! www.dreamforce.com

Reserve Your Spot Dreamforce 2012!September 18-21 Moscone Center & Downtown Campus