How we work

PPC projects

Our PPC team focuses on the following areas:

• search and media campaigns with text ads;

• media campaigns with banner ads;

• remarketing campaigns with text and banner ads.

Focus areas

Focus areas

Our PPC specialists have solid expertise in all types of remarketing:

Remarketing

Classic

SearchDynamic

IM Action is a certified Google AdWords partner, which proves advanced quality of our services and professional competence of our specialists.

Focus areas

• search and media campaigns with text ads;

• retargeting campaigns.

• advertising campaigns in Yandex.Market.

Focus areas

Focus areas

• placement of any ad format on the most popular video hosting.

• advertising on iPhone, iPad and iPod touch.

• mobile advertising.

Along with advertising via search systems and specialized platforms, our team also focuses on driving traffic from social media.

Focus areas

Project team

PM Project manager

PPC PMPPC Project Manager

PPC PLPPC Specialists

BABusiness Analyst

Project team’s activities start before contract execution, when a client applies to our company.

The pre-sail stage includes:

• audit of current advertising campaigns (if any);• niche analysis;• budget estimate;• assessment of a primary estimate and project time frame.

Where do we start

How do we build the project process

Project process

One-time off Monthly (ongoing)

• Time tracking and internal documentation management.• Management of Google AdWords and Google Analytics

accounts and access to them. • Account and campaigns structure setup; getting client’s

approval.• Text ads creation; getting client’s approval.• Campaign QA.• Campaign startup.

One-time off activities

Monthly (ongoing) activities

Daily: • budget checkup;• search team monitoring; • positive and negative keywords add-on;• monitoring performance of placements, topics, audiences

and display keywords ;• ongoing campaign monitoring, bids and budget revision,

keywords pausing;• KPIs management.

Weekly:• regular checkup for website changes;• text ads revision (if necessary).

Additionally:• ongoing reporting and client consulting.

What does our approach provide?

Accurate processes and a competent

team

Properly structured advertising campaigns

Ongoing campaign monitoring and manual

CPC bidding

More targeted traffic at a lower cost-

per-click

Contacts

Moscow:

2 Sretensky Tupick, Moscow, Russia, 107045

+7 915 263 3956 

Minsk:

13 Krasnaya Str., Minsk, Belarus, 220000

 +375 29 6905355

Email: info@im-action.com

Web: www.im-action.com, www.im-action.ru