Post on 01-Dec-2014
description
HOW TO
WRITE
ENGAGING
POSTSwww.EngageWise.com
• There are an increase in tools that claim to give you automated content
Here are a few tips to help you >>
• However, if you just spend a few minutes thinking about your readers and writing short yet engaging content, you’ll get your money’s worth.
www.EngageWise.com
Personalize your posts• Personalizing your description allows
it to be unique from all the other automated posts.
• It gives more of a human connection than the one line and link posts
• It is important to take some time to write a descriptive, personal description, one that can emotionally connect with your audience.
www.EngageWise.com
Ask Questions & Captions• A sure way to get engagement is to ask
your audience a question, people love to give their opinions and participate.
• Another way to go about getting engagement on your page is the “Caption this “method. Have an interesting picture and ask your audience to captain it.
• You can also have them fill in the blank. Example: If my kids are throwing a fit, I would ______
www.EngageWise.com
Post Quotes• If you have writer’s block, find a good and relevant
quote that relates to your brand, product or service.
• This serves to keep you visible while inspiring people to like the post, and promote engagement.
• You can also link to inspiring YouTube videos, movie clips with famous scenes.
• It helps to relate the quote to something that is happening in your life, to give the quote some perspective.
www.EngageWise.com
Calls to Action• If you want your readers to read your post, click on your
link, share your post, or comment on the post, ask them, in a compelling way.
Ex: If you really want to learn to boost your self confidence you have GOT to check out this week’s tip.
• You can apply the like or share method. Give your audience two options, to indicate they choose the first option ask them to like, to indicate they choose the second option, ask them to share.
Ex: Like if you prefer Chocolate chip ice-cream and share if you prefer black current.
www.EngageWise.com
Be Natural, Be Yourself• Beyond being authentic
about yourself or your brand, it is important to keep your posts natural, not too formal, not too put on.
• People use their Facebook time to read up on things that are fun and easy and not super formal or fake sounding.
www.EngageWise.com
Be Relevant• Make sure your posts
are timely, and relevant not just to the theme of your brand but also to your audience.
• Make sure you don’t lose your fans by making posts irrelevant to yourself or their interest in liking your page.
www.EngageWise.com
Be Visual• Fun, cute, animal, stunning,
unusual images get the most amount of engagement.
• Infographics are also widely shared
• Create a library of images with quotes with your website on the image.
www.EngageWise.com
Link Posts To Your Website• On the sharing tool on your
page, posting the URL of your website allows the tool to pull up the thumbnail of your website and display the link as a large image with the caption being the caption of your website.
• This makes people more inclined to click on it.
www.EngageWise.com
Solve a Problem Tip• These are simple solutions to a
problem presented in one simple yet powerful sentence:
Ex: One little way to fix a wet phone is to place it in a bowl of rice.
• These solutions invite likes, as well as interaction such as “My brother showed me that technique and it totally works!”
www.EngageWise.com
Be Short & Sweet• Keep your post within 80-140 characters, longer posts overwhelm the
reader and they tend to scroll beyond that.
• Make sure it isn’t too short as to keep the audience disinterested and not too long to make them want to avoid reading through it.
www.EngageWise.com
And there you have it! 10 sure shot ways to get more engagement
on from your Facebook posting activity.
Remember, most just post – the wise engage.