Post on 20-Aug-2015
HOW TOWRITE A GREAT
PRESS RELEA
SEFOR YOUR
BOOK
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YOU CAN
START RIGHT NOW
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For immediate release (or for release on …)
HeadlineShort, snappy. Use keywords – words that people search for.Author name is not a keyword unless you’re Agatha Christie.
[CITY, STATE], Date Summary Get the 5 Ws and How in. Just a couple of sentences.
Paragraph 1 Could stand on its own if an editor cuts the rest of the release.
Paragraph 2 Expand on paragraph 1. Sources, quotes.Paragraph 3 More expansion, another quote.
[Optional] Paragraph 4 Anything you missed?
About/Bio
Contact details
Photographs available (upload if online distribution services allow)
# # #Links (URLs) can be in the body of the release or uploaded separately on press release distribution sites
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