WordPress Categoriesand Tags for

Impact

How to Use

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CATEGORIES TAGS

Categories are a way of broadlygrouping your related poststogether so that your blogvisitors can get a general idea ofwhat a piece of content is about.

Tags are similar tocategories except for onesimple distinction – theydescribe your posts intomore detail.

What are categories and tags?

How to StructureYour Categories and

Tags

How to StructureYour Categories and

Tags

#1Bloggers must always ask onequestion:

?? How can I make it easierfor my ideal targetperson to find mycontent?

How can Ibest serve myaudience?

#2Create a categories and tagsspreadsheet.

parentcategories

childcategories

optional childcategories

relevanttags

FoundationsFundamentalsTechnologyContentCreation

WordpressVisuals

Podcasting

Video

iTunesYouTube

List Building Autoresponders

#3 Assign relevant categories and tags.

AppsDeSecurity

iTunesVisuals

YouTubeThemesiTunesVisuals

What will this do?It will help you stay on topicIt makes it easier to determine what kind of contentyou need more ofIt will provide a better experience for your audience

#4 Adjust your navigation accordingly.

How?Change your navigationmenu to reflect your newstructure.Create a page thathighlights your mostpopular content in eachcategory and links to therelevant category page.

#5 Reorganize all your past content.

Not for the faint of heart!If Google has already been indexing yourcontent, your category and tag pages willmost likely already be indexed. That visitorwill go to a 404 error page and that couldresult in lost traffic.

(Optional)

#5 Reorganize all your past content.

How to FIX itCreate 301 redirects for ALL deletedcategories and tags.Use tools such as:

(Optional)

Yoast SEO premium plugin -https://yoast.com/wordpress/plugins/seo-premium/Simple 301 Redirects plugin - https://wordpress.org/plugins/simple-301-redirects/

Categories and TagsNinja Tips

Categories and TagsNinja Tips

Create category-specific opt-insNinja Tip #1

Accelerate your email list growth bycreating opt-ins that are tailored to eachof your categories.

Ninja Tip #2Create category-specific products

Imagine having complete congruencybetween what you have available forfree and what you have available forsale.

This increases the chances that thepeople who are attracted to your freecontent will be also attracted to yourpaid content.

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