Post on 09-Jul-2015
description
How to Sell Yourself Online
Malcolm Gordon
Wed, Sep 28th, 2011, 6-8pm
Strategy
Build the relationship first then sell second
The interview should be a formality. If you do this right they will know you
already
Glimpses of your intellect and capabilities
- Expert
Add value on a regular basis – talk with your prospects regularly
Different approaches and effort required for different industries
How To Create an Online Presence
Implementation – Points of Presence
BLOG/HUB
First Impressions Count
Assume that anyone can see everything you’ve
ever done online
Google yourself
Do’s & Don’ts
Do’s & Don’ts
Do
Get a professional email address
mal@malgordon.com
malgordon@iinet.net.au
About.me
mal.gordon@me.com
Do’s & Don’ts
Don’t
• Use an email address like:
• sxegirl@hotmail.com
• iliketoparty47@gmail.com
• Domains are cheap
Do’s & Don’ts
Do’s & Don’ts
• Does your work experience match up?
• Pictures of you drinking, vomiting, scantily clad
• Type of pages you have liked/groups you belonged to
• Is your profile open/closed?
• Generally for fun/socialising, don’t reach out to prospective employers here
• Might be changing because of new subscription feature and push to categorise contacts into lists
Do’s & Don’ts
Do’s & Don’tsComplete your Profile
• Aim for 100%
• Insert a profile pic – 7 times more likely to be viewed
• Keep it up to date – 12 times more likely to be viewed
• List skills & certifications
• Volunteering counts
• Join groups and contribute to discussions –demonstrate your skills
• Try visualize.me
Do’s & Don’ts• Use the recommendations feature
• Connect with the leaders in your industry and those you want to learn from/influence
• You will be surprised at who is on these networks and how willing they are to connect with you
Do’s & Don’ts
Don’t
• Use unprofessional profile images
• Be lazy when it comes to updating/contributing/requests for connection (use a personal message)
• Do what everyone else does
Don’t forget industry forums
Really Get Noticed
Points of Presence
• Second most searched site on the web
• Hard to do well
• Points for originality
• Stand out from the crowd
http://www.youtube.com/watch?v=9EzNll1U2N8&feature=youtu.be
Implementation – Points of Presence
Googlepleasehire.me
Please Remember• Keep networking offline
• Have you got a card?
Contact:
mal@malgordon.com
Questions?