How To Use Social Extensions For Google Adwords | PPC Best Practices 2013

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Want to enhance your Google AdWords PPC campaign? Learn how to use social extensions for Google Adwords. They allow Google+ users to automatically tally and display their +1s inside their search ads, enhancing reputability and improving click-through rates.Its free and easy to set up – learn how today. An online marketing company can help ensure social extensions are part of your campaign. Contact www.oneims.com for more information.

Transcript of How To Use Social Extensions For Google Adwords | PPC Best Practices 2013

TOP 5 REASONS FOR USING SOCIAL EXTENSIONS IN PAY PER CLICK MARKETING

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What exactly are social extensions?

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What exactly aresocial extensions?

Google AdWords Social Extensions allow Google+ users to tally all of their +1s together

from every ad with annotations.

Answer:

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Here’s why you’ll want these for your campaign.

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

Google+ should already be a firm part of your marketing campaign today.

Reason 1:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

All of your ads tied to your Google+ page show the total

number of “+1” recommendations, making them more reputable.

Reason 2:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

You only pay for the visits to your official website or landing pages.

Reason 3:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

With an enhanced campaign, all other ad tools are compatible

with social extensions.

Reason 4:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

Annotations appear not just on Google’s sites and AdWords ads,

but are also supported by several other search partners.

Reason 5:

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Above all, they’re simple and free to set up!

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Verify that your Google+ page is linked to your personal website

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Image source:http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg

Step 1:

Image source:http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg

The verified URL on your Google + page must match the domain on your ad copy

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Step 2:

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Image source:http://storage.googleapis.com/support-kms-prod/SNP_2853641_en_v0

Your Google+ page should have a following of about 100 people, with quality posts that

attract attention

Step 3:

Once you’ve got social extensions, you can take full advantage of the average

5-10% click through rate increase that occurs with annotated ads.

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Greatly enhance your PPC management overall by branching everywhere.It’s not just Google optimization, but optimization

for the rest of your online campaign as well.

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Image source:http://www.stateofsearch.com/wp-content/uploads/2011/11/connect-plus-1-sml.jpg

An online marketing company can help to ensure that social extensions

are part of an extensive campaign.

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Contact OneIMS today for a knowledgeable hand in your

SEO and PPC marketing at www.oneims.com

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