How to turn technology onto our side: Web 2.0 skills for personal marketing and advocacy

Web 2.0 skills for personal marketing and advocacy

Global Women’s Fair: Sharing Best Practice in Support of Women Users, and Women Library

and Information Workers

Friday, 13th AugustGothenburg University Library

Nicholas Robinson-Garcia

EC3 Research Group

University of Granada

What will you learn in this workshop

Have an insight of the different tools Web 2.0 offers youand how to use them for personal marketing and

advocacy

Brief introduction

So make the most of it…

---AND ENJOY!

Which path should we follow?

• I have a blog, now what?

• How to develop a successfulstrategy

• Combining different tools topublicise my professionalactivities

• Hints and tips

• What is all this Web 2.0 stuff about?

• Blogs and microblogging

– Description

– Why use it

– Exercises

Going back to basics

What is all this Web 2.0 stuff about?

The concept appeared in 2004 as a tag for thosecompanies which succeeded the “dot combubble” (2001)

A bit of history

Funny enough, they all had many characteristicsin common

How could we define Web 2.0?

Web-based applications characterised by allowingthe interaction between users, offering the means

for creativity, communication and sharing

Web 2.0 is all these…

… and more

Web 2.0 is all these…

The Web as a platform

Data: sharing and

remixing

The Social Web

.0xing.es

Actually, we could divided Tools 2.0 in

three different groups

Margaix Arnal, Dídac. Concepto de Web 2.0 y de Biblioteca 2.0. III Foro de Especialistas en Información y Documentación de Andalucía. 30 noviembre y 1 diciembre, 2007. Sevilla

Blogs and microblogging

•Description

•Why use it

•Exercises

Reverse-chronological

Maintainconversations

Easy toupdate

Description

Software

http://www.blogger.com http://wordpress.com

• It has become a worldwide phenomenonallowing communication…

– … beyong national borders

Why use it

– … beyond generations

Why use it

• It has made informationbi-directional

Why use it

• It has made informationbi-directional

Now we can express

our opinions

1. Log in or register in Blogger

Exercises

2. Create a blog

Exercises

2. Create a blog

Exercises

2. Create a blog

Exercises

2. Create a blog

3. Choose a cool template

Exercises

2. Create a blog

Exercises

2. Create a blog

Exercises

2. Create a blog

Exercises

2. Create a blog

4. Write a post presenting yourselves and explaining your interest on Web 2.0

Exercises

Microblogging: Networking through tweets

Description

It allows up to 140 characters per message/tweet

Description

It allows up to 140 characters per message/tweetConversation

Dynamic

Chaotic

Direct

Interactive

Description

• It offers the perfect service for…

– … self promotion, publicising

Why use it

– … networking, conversing

Why use it

– … learning, keeping up to date

Why use it

– … learning, keeping up to date

Why use it

– … learning, keeping up to date…

• … And you can place it wherever it suits youbest

Why use it

• … And you can place it wherever it suits youbest

Why use it

• … And it can be placed wherever it suits youbest

Why use it

1. Open an account on Twitter

Exercises

2. Tweet your blog using the #IFLA2010 hashtagand #IFLAWomen2010 - that will be ourhashtag

Exercises

2. Tweet your blog using the #IFLA2010 hashtagand #IFLAWomen2010, that will be ourhashtag

Exercises

URL SHORTENER

3. Now search for your colleagues’ tweets and blogs!

Exercises

http://www.blogsbywomen.org

EC3 Research Group

My blog:docu ¿qué? http://entreolasdeinformacion.blogspot.com

My Twitter account:@nrobinsongarcia http://twitter.com/nrobinsongarcia

EC3 website and blog:http://ec3.ugr.es http://ec3noticias.blogspot.com

Thank you!

Developing strategies for self promotion

1. Don’t mix profession with personal stuff

2. Choose your post topics carefully

3. Be original and consistent!

Getting your priorities right

I have a blog, now

Be like Paul!

1. Don’t mix profession with personal stuff

2. Choose your post topics carefully

3. Be original and consistent!

Getting your priorities right

I have a blog, now

Tactic #1: Plan your writing

Tactic #2: Create a headline bank

Tactic #3: Time yourself (Watch the clock)

Tactic #4: Use the “Series approach”

Tactic #5: Get to “the meat of the problem”

How to develop a

successful strategy

Professional activity

Publish it in theblog

Diseminationthrough Twitter

Disseminationthrough Facebook

Feedback

How to develop a

successful strategy

An example…

How to develop a

successful strategy

An example…

How to develop a

successful strategy

An example…

How to develop a

successful strategy

Professional activity Blog entry

http://ec3noticias.blogspot.com

Dissemination on Twitter

and Facebook

An example…

How to develop a

successful strategyMicro-audiences

Benefits of being on the Web

How to develop a

successful strategy

Being part of the conversation

• Online presence

• Updated CV

Microblogging

• Sharing links

• Updated

Social networks

• Micro-audiences

• Interacting

How to develop a

successful strategy

• Online presence

• Updated CV

Microblogging

• Sharing links

• Updated

Social networks

• Micro-audiences

• Interacting

How to develop a

successful strategy

Publishers already

know them

Combining different tools to publicise my professional activities

1. Let’s open an account on Facebook and Twitter

2. Search for friends on Facebook (you can use your Gmail account)

3. Add the Twitter application to your Facebookaccount

4. Start tweeting!

2. And now search for your colleagues’ tweets!

3. And meet them on Facebook!

EC3 Research Group

My blog:docu ¿qué? http://entreolasdeinformacion.blogspot.com

My Twitter account:@nrobinsongarcia http://twitter.com/nrobinsongarcia

EC3 website and blog:http://ec3.ugr.es http://ec3noticias.blogspot.com

Thank you!

EC3 Research Group

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How to turn technology onto our side: Web 2.0 skills for personal marketing and advocacy

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Transcript of How to turn technology onto our side: Web 2.0 skills for personal marketing and advocacy

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