Post on 18-Dec-2014
description
how to throw a metadata party
@GautamRamduraiPreciseCuriosity.com
#planningness
nature of data
where it hideswhat do you do with it
partytime!
dey-tuhdat-uhdah-tuh
Whatever happened to these?
The change from atoms to bits is irrevocable and unstoppable.
“- Nicholas NegroponteFounder, MIT MediaLab
bitsofdata
atoms
thoughts
Data lies at the center of the digital revolution
But, WTF is metadata?
metadata information about a thing,apart from the thing itself.
metadata information about a thing,apart from the thing itself.
Libraries:Metatagging before it was cool.
metadata tags
data
information
knowledge
intelligence
data
information
knowledge
intelligence
data
information
knowledge
intelligence
data
information
knowledge
intelligence
data
information
knowledge
intelligence
mea
ning
data
information
knowledge
intelligence
mea
ning
met
adat
a
metadata adds meaning
metadata connects
nature of data
where it hideswhat do you do with it
partytime!
be like neo
found in unexpected placeslocked in silostakes some digging
your brand here
start with the most fundamental unit of your brand
inherent metadata
card numberowner
expiry datebank
type [gold/platinum/unobtanium]
what’s in a tweet?
transactional metadata
loyalty pointsmoney spentcredit score
payment dueswipes
cities
environmental metadata
shoppingofferstravel
walletssmartphones
online accounts
card number
owner
expiry date
location
purchases
credit score
loyalty
offers
financial advice
smartphone app
nature of data
where it hideswhat do you do with it
partytime!
In a data-abundant world, metadata becomes the weapon to organize, relate and discover.
In a data-abundant world, metadata becomes the weapon
to make sense of all this shit.
discover assist
discover
If A and B then C
If A and B then CH?
assist
card number
owner
expiry date
location
purchases
credit score
loyalty
offers
financial advice
smartphone app
card number
owner
expiry date
location
purchases
credit score
loyalty
offers
financial advice
smartphone app
What makes these tick?
The more digital we get, the more human we have to be.
nature of data
where it hideswhat do you do with it
partytime!
data is fluid & omnipresent
start with the basic unit
biz models, not campaigns
why would humans care?
party rules
...or, pick your own.
pick one of these...
in out
assist
discoveryour
brand here
5 min - make you party plan5 min - chat with partner
10 min - share. discuss. blow minds.
inherent
transactional
environmental
go forth and engineer serendipity
@GautamRamduraiPreciseCuriosity.com
#planningness