How to Tell Your Story to Media

Post on 19-Feb-2017

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Transcript of How to Tell Your Story to Media

HOW TO SHARE YOUR STORYWITH TRADITIONAL & ELECTRONIC MEDIA

Rtn. CJ SinghRotary Public Image ChairRotary International District 3080

DISTRICT 3080

"The stories we tell literally make the world. If you want to change the world,

you need to change your story. This truth applies both to individuals and

institutions."

DISTRICT 3080

RESEARCH

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YOUR PROJECTWHAT . WHO . WHERE . WHEN . WHY . HOW

THE MEDIA IN YOUR CITYCREATE LISTS . ASSESS THEIR NEEDS

TRADITIONAL MEDIA

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PRINT MEDIA ENGLISH & VERNACULAR DAILIES & PERIODICALS

ELECTRONIC LOCAL / REGIONAL / NATIONAL TV CHANNELSALL INDIA RADIO / PRIVATE FM CHANNELS

OUTDOORHOARDINGS . BUS PANELS . TRAFFIC SIGNAGE

ONLINE MEDIA

DISTRICT 3080

YOUR CHANNELSWEBSITE . BLOG . YOUTUBE . TWITTER . LINKEDIN . FACEBOOK . INSTAGRAM . EMAILERS

SHARINGTUMBLER . DIGG . FB PAGES

ROTARY MEDIA

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PRINT THE ROTARIAN . ROTARY NEWS . ROTARY SAMACHARGOVERNOR’S MONTHLY LETTER . CLUB BULLETIN

ONLINE ROTARY SHOWCASEROTARY VOICESE_FLASH ROTARY

"Sometimes reality is too complex. Stories give it form."

--Jean Luc Godard

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SHARING YOUR STORY

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KEEP IT SIMPLE.

FIND THE HUMAN ELEMENT FACTS DON’T STICK. FEELINGS DO.DOES IT TOUCH A CHORD?

ILLUSTRATEPHOTO / ILLUSTRATION / INFOGRAPHICS

RELOOK AT THE “WHY” OF YOUR EVERY PROJECT

seejaysingh@gmail.com

DISTRICT 3080