Post on 01-Apr-2015
How To Survive And
Keep Growing
APS 2013
Ki Hoon Sung
Some Bad Signals Of Korean Book Market
Some Bad Signals Of Korean Book Market
How many books were sold?
2008 2009 2010 2011 20122
2.2
2.4
2.6
Size of the Korean book market$bil.
How many new books were released?
2008 2009 2010 2011 201238,000
40,000
42,000
44,000
46,000
number of new titles
How many copies of new books were printed?
2008 2009 2010 2011 201280,000,000
85,000,000
90,000,000
95,000,000
100,000,000
105,000,000
110,000,000
115,000,000
120,000,000
Total copies of new books
How many copies were sold per a new book?
2008 2009 2010 2011 20122,000
2,250
2,500
2,750
Average copies per a new book
How much did publishers sell?
2009 2010 2011 2012340350360370380390400410420430
Total sales of top 21 publishers(mass market book)
$mil.
How many book stores are left?
1995 1999 2000 2001 2007 2008 20110
1000
2000
3000
4000
5000
6000
Disappeared 70% bookstores for last 15 years
How much did Koreansspend on books a
month?
2008 2009 2010 2011 20122500
3000
3500
4000
20% UP
Their average monthly income
$
2008 2009 2010 2011 201290
100
110
120
130
24% UP
Monthly spending on cultural activity
$
2008 2009 2010 201117
18
19
20
21
16% DOWN
How much did Koreansspend on books a month?
$
3 out of 10 Korean adults never read even one book
in a year
WHY?
WHY?
WHY?
WHY?
WHY?
Can e-book save us?
2009 2010 2011 2012 20130
1000
2000
3000
4000
5000
6000
46% average annual increase$mil.
How to SurviveAnd
Keep growing
1. Do what I can do
better than any other else
2. Be the first
or Be smarter
3. Making Star writer
or Contents
4. Asia First, Other later
Japan43%
USA33%
UK10%
France6%
Germany4%
China4%
25.7% are translated books (10224 of 39767)90% of the Translated books are from 6 countries (9281 of
10224)50% of Japanese Titles are Comic Books(2003 of 3948)
5. Cooperation
with other industry
6. The Most Important Thing!
KEEP SEARCHINGCONTENTS
STORYWRITERS
WHICH PEOPLE WILL LOVE & BUY
As long as we deal with good stories and writers,
we don’t have to worry aboutSurviving!