Post on 12-Jan-2015
description
HOW TO STRUCTURE BUSINESS POWERPOINT
PRESENTATIONS
CreateImpact
Call to Action
Que
stion
s
Awaken Interest
GuideUnderstanding
CreateImpact
Source: Davidson, C. S. (2010) Successful Speaking Secrets Quick Reference, 1st Ed. Active Presence Limited, UK
FOLLOW THIS SIMPLE MODEL TO CREATE EFFECTIVE AND ENGAGING POWERPOINT PRESENTATIONS THAT YOUR
AUDIENCE WILL LONG REMEMBER
AW
AK
EN
IN
TER
EST
ONE CHANCETO MAKE A
FIRSTIMPRESSION
ONLY GET
YOU
AW
AK
EN
IN
TER
EST
200
WORDS TO
COMMIT YOUR OPENING
MEMORY
AW
AK
EN
IN
TER
EST
BORING
IS
WITH
STARTING
THE
AGEND
A
GU
IDE
UN
DER
STA
ND
ING
PROBLEM:AUDIENCE ATTENTION
% p
ayi
ng
fu
ll at
ten
tio
n
Time (m)
WILLdip
Source: Mills, H.R. (1977) Techniques of Technical Training, 3rd Ed. Macmillan, London
GU
IDE
UN
DER
STA
ND
ING
LongTerm
Memory
WorkingMemory
RESPONSE: THE LOAD ON WORKING MEMORY
REDUCE
GU
IDE
UN
DER
STA
ND
ING
BULLET-POINT
LISTS
MUST GO!
(like this one)
CR
EATE
IMPA
CT
PEOPLE LOVETHEY ARE
A GREAT WAY TO BE REMEMBERED
STORIES
CR
EATE
IMPA
CT
KEYMESSAG
ES
STORIES TO
ALWAYS LINK
CR
EATE
IMPA
CT
RepeatRepeat
YOUR KEY SALES
MESSAGES…
RepeatRepeat
CR
EATE
IMPA
CT
…TO RE-ENGAGE THE AUDIENCE
% p
ayi
ng
fu
ll at
ten
tio
n
Time (m)
CA
LL T
O
AC
TIO
N
???
QUESTIONSDEAL WITH
THEM BEFORE YOU CLOSE
CA
LL T
O
AC
TIO
N
ACTIONNATURA
L
SEEM
THE
SHOULD
CA
LL T
O
AC
TIO
N
MAKE SURE YOUR VOICEIS THE LAST THING TO BE
HEARD
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