HOW TO START YOUR FIRST TWITTER CHAT...

HOW TO START

YOUR FIRST

TWITTER CHAT

WELCOME!

YOU’RE IN THE RIGHT PLACE

i f you want to establish

yourself as the authority

figure in your niche

i f you want to attract a

targeted following quickly

i f you are will ing to try

something new

H O S T O F F r e e F a c e b o o k G r o u p w i t h 8 , 0 0 0 O n l i n e B i z O w n e r s

+ B l o g g e r s

WHY TRUST ME?

I started and grew a popular

weekly Twitter chat from

scratch.

WHY TRUST ME?

My part icipation rate was on

par with leaders in my niche

who had established Twitter

chats.

WHY TRUST ME?

I figured out a way to automate

everything.

WHY TRUST ME?

Once I hosted a Twitter chat

while I was at a dinner party.

WHY TRUST ME?

Once I hosted a Twitter chat

while I was at a dinner party.

*not recommended

as i t wi l l upset

the dinner party host . *

I respect your time and my

promise to you is that

everything I show you today

will be highly actionable.

TODAY YOU WILL LEARN

how to get people to

show up for your Twitter

how to set-up your

Twitter Chat on auto-pilot

so you can do it from

ANYWHERE

my secret formula for

skyrocketing engagement

during the chat

the anatomy of a perfect

Twitter Chat graphic

MY STORY

I launched my social media

consult ing biz in January 2015

after a year of freelancing as a

social media manager.

MY STORY

In January 2015 I had zero

followers and zero

people on my list.

MY STORY

That month I made $200.

MY STORY

15 months later I have a

accumulated a following

of 36,000 people.

MY STORY

I have over 9,500 people

on my email list.

MY STORY

I am able to generate

multiple 5 figures every

single month by selling

online courses.

MY STORY

15 months ago I was at

LET’S DO IT!!!

•  Take notes.

•  Keep an open mind.

•  Write your questions down.

WHAT THE

HECK IS A

TWITTER CHAT?

WHAT’S A TWITTER CHAT?

A Twitter chat is a weekly or

monthly meetup on Twitter .

There are Twitter chats for

every audience imaginable.

Basically, you tell your audience

in advance when to show up and

what you’l l be tweeting about.

You log on to Twitter at the t ime

of the chat .

You ask your audience a variety

of questions for an hour.

People reply to your questions

and use the hashtag associated

with the chat .

You can retweet answers you

l ike and follow people who

seem interesting.

Hosting a Twitter chat gives you

an opportunity to serve your

community and increase your

influence.

They’re also a great way to get

insight into what your target

audience struggles with and

values most.

The l ive interaction prevents

people from censoring

themselves, which gives you

real insight into what they

struggle with.

Use these insights to generate

newsletters, blog posts, podcast

topics, and more!

HOW TO

GET PEOPLE

TO SHOW UP

GET PEOPLE TO SHOW UP

You can plan for the most epic

Twitter chat in all the land, but

i t ’s not happening if nobody

shows up.

I f you want people to show up

to your chat, you need to

promote it .

•  Blog post

•  Email l ist

•  Your Facebook group

The truth is some people don’t

l ike Twitter chats, so don’t get

obsessed with convincing

people to come.

The BEST place for your to

promote your chat is to your

Facebook group, your l ist , AND

ON TWITTER!

In the week leading up to your

Twitter chat, you need to

promote it (at least) three t imes

a day.

Don’t promote at 9am, 1pm, and

6pm every single day.

Mix it up!

Enlist your fr iends. Ask 20

fr iends to help you promote

your chat to their followers 2

t imes a day.

Make those 20 fr iends SWEAR

they wil l show up to your chat .

I t helps to be socially generous.

I f you have never shared

anything for your fr iends, don’t

expect them to do it for you.

Where are you going to find 20

onl ine fr iends?

Social media.

Make fr iends in Facebook

groups and connect with them

on Twitter . Start sharing their

stuff !

We can’t serve ALL the people.

Find others that your audience

would benefit from.

You may have an audience that

isn’t really famil iar with Twitter

chats.

I did.

To prepare my audience for the

Twitter chat, I wrote two blog

posts.

BIG MISTAKE!!

I completely left out a post that

focused on the benefits of

joining a Twitter chat .

Don’t make the same mistake I

Your first post should focus on

the benefits of Twitter chats.

The benefit my audience cares

about most is fr iendship!

My audience is female bloggers

and biz owners who work from

They don’t have lots of fr iends

IRL that own businesses, so the

idea of taking a break at the

virtual water cooler sounds fun!

Your audience might have a

different struggle. Find out what

that struggle is and posit ion

your chat as a solution to it .

The second post I did was a

round up of popular Twitter

chats in my niche.

I wanted to normalize the idea

of a Twitter chat for my

audience.

Hey! Look at all these fun

people just l ike you. They do

Twitter chats, too.

Some of the Twitter chat hosts

shared that blog post, which

promoted my chat to their

audience.

NOTE: This may sound obvious,

but don’t include chats that wil l

occur at the same t ime yours

The third post I wrote was “How

To Join A Twitter Chat” .

I shared my favorite tool for

part icipating in Twitterchats,

Tweetchat.

I explained every part of the

Twitter chat so my audience

would know exactly what to

expect.

I went out of my way to

welcome anyone who had never

part icipated in a chat before.

I made it seem less scary and

int imidating. I t worked!

A month in advance: •  3 blog posts •  Share to l is t

7 days in advance: •  3 t imes a day on Twit ter

•  Get 20 f r iends to do the same

I f you don’t have a blog on your

website, just send the content

directly to your l ist .

You can also share directly in

your own Facebook group. Even

better, make a l i tt le video and

upload it into your group.

The possibil i t ies for promotion

are endless. Don’t let your lack

of a Facebook group, blog or l ist

stop you.

Just give it a try!

Use the platforms you do have

and promote your chat .

Tweet me and let me know how

it goes!

HOW TO

SKYROCKET

ENGAGEMENT

SKYROCKET ENGAGEMENT

So, now you know how to pack

your chat full of peeps.

Your next order of business is

gett ing them to chat!

The last thing you want is for

your first Twitter chat to be a

major snoozefest .

I have a simple solution to make

sure this never happens.

1.  Ask open-ended questions.

2.  Timing is everything. (more on

this later)

I used to teach sixth grade and

if I can get a sullen pre-teen to

open up, I can get anyone to

open up.

Me: Do you l ike math?

Them: No.

Me: Do you l ike to read?

Them: No.

Me: What do you l ike to do?

Them: I dunno.

There are two questions that are

absolute conversation ki l lers.

The first way to ki l l a convo is to

ask a yes or no question.

Do you l ike math?

The second way to ki l l a convo

is to be incredibly vague.

What do you l ike to do?

You need to have a natural flow

to your questions.

I t ’s important that you alternate

between allowing your audience

to be experts and posit ioning

yourself as the expert .

Nobody l ikes a know-it-all and

your audience wants to feel

val idated and important .

Here’s an example of the

questions I asked in one of my

chats.

1.  Why is branding important? This quest ion states the topic (branding) and infers that i t is important . I t al lows people to tap out i f they don’t care about branding.

2 . How much of yourself goes into your brand? Th is quest ion opens up room for o ther op in ions , but i s a top ic that some people fee l very pass ionate about . I ’m a l lowing my aud ience to share the i r exper t i se .

3. How do you know i f your brand is

working for you?

This quest ion is p laced to show your

expert ise and grab the i r at tent ion . I t

leads your audience into cons ider ing

poss ib le pain po ints .

4 . H o w d o y o u k e e p y o u r b r a n d i n g o r i g i n a l ?

T h i s i s a k n o w n p a i n p o i n t . M o s t p e o p l e h a v e

h a d t h i n g s c o p i e d b e f o r e a n d / o r s t r u g g l e w i t h c o m i n g u p w i t h s o m e t h i n g n e w t h a t w i l l

m a k e t h e m s t a n d o u t . A g a i n , I ’ m a l l o w i n g m y

a u d i e n c e t o s h o w t h e i r e x p e r t i s e .

5 . H o w m u c h d o c u r r e n t t r e n d s i nflu e n c e

y o u r b r a n d ?

T h i s i s a n o t h e r t o p i c t h a t p e o p l e f e e l

p a s s i o n a t e a b o u t . A g a i n y o u a r e n o t a s k i n g

a y e s o r n o . Y o u a r e i n v i t i n g d i s c u s s i o n a n d

d e b a t e , n o t t e l l i n g p e o p l e w h a t t o t h i n k .

6 . H o w d o y o u k e e p y o u r s o c i a l m e d i a

c o n t e n t o n b r a n d ?

T h i s i s q u e s t i o n i s a l s o p l a c e d t o s h o w

y o u r e x p e r t i s e . H e r e i s w h e r e y o u c a n offe r

s p e c ific f e e d b a c k f o r p a r t i c i p a n t s .

7 . W h a t c a n y o u d o t h i s w e e k t o t i g h t e n u p y o u r b r a n d ?

T h i s q u e s t i o n i s c r i t i c a l i f y o u w a n t t h e c h a t

t o b e u s e f u l . Y o u w a n t p e o p l e t o i m p l e m e n t s o m e t h i n g n e w . I f y o u r c h a t m o v e s s o m e o n e

f o r w a r d i n t h e i r b u s i n e s s ( e v e n j u s t a n u n c h ) ,

y o u w i l l b u i l d t r u s t .

•  Stick to one topic •  Open-ended quest ions •  Alternate between al lowing you

and your audience to shine •  Invite them to implement

change

PERFECT

TWITTER CHAT

GRAPHIC

PERFECT GRAPHIC

I f you want your Twitter chat to

stand out, you need a perfectly

branded graphic.

PERFECT GRAPHIC

There are two kinds of Twitter

chat graphics you wil l need:

1.  Promo graphic

2.  Question graphic

PERFECT GRAPHIC

First let ’s talk about a promo

graphic, which wil l be used to

promo your Twitter chat!

PERFECT GRAPHIC

GRAPHIC

PERFECT GRAPHIC

Now let ’s talk about the

question graphics.

PERFECT GRAPHIC

While question graphics aren’t

required, I think they’re a nice

touch.

PERFECT GRAPHIC

When someone retweets your

graphic, their audience wil l see

PERFECT GRAPHIC

I f i t is a beautifully branded

graphic, i t wil l get more

attention.

PERFECT GRAPHIC

QUESTION

GRAPHIC

HOW TO

SET IT UP ON

AUTO-PILOT

AUTO-PILOT YOUR CHAT

Like you, I have a mil l ion things

to do. There are many aspects

of Twitter chats that can be

automated and systemized.

I ’ l l show you my favorite tools to:

•  Measure engagement

•  Create graphic templates

•  Schedule your questions

The one part you can’t replace

is YOU.

I t ’s important to log on to

Twitter 15 minutes before to

make sure everything is ready.

Plan to st ick around for 15

minutes after the chat to answer

l ingering questions or follow up

with people.

That’s 90 minutes you have to

be fully present.

The first tool I want to show you

enables you to measure

engagement.

I use IFTTT to set up a rule that

i f someone uses

#creativebizchat, they

automatically get added to a

l ist .

You only need to set i t up once

and it wil l continue to add

people to your l ist .

This l ist shows you exactly how

many people part icipated in

your chat .

You can also set up a secret l ist

for other chats in your niche to

see how your chat measures up.

The l ist also gives the names

and handles of everyone who

part icipated.

This enables you to follow up

with people who joined and

continue to build relat ionships.

Set aside t ime each day or week

to retweet something that one

of the people on your l ist

tweeted.

The next tool I ’ l l show you wil l

help you create a template for

all your graphics.

Canva is my favorite tool for

creating Twitter chat graphics.

Set up a promo graphic

template and question graphic

template in Canva.

This template allows you or

your VA to easily go in each

week, update the text, and

download the graphics.

Do not waste t ime each week

creating a new graphic.

Consistency is key.

The only way your graphics wil l

be instantly recognizable is i f

they’re consistent .

Schedule all the questions in

your Twitter chat well in

advance to ensure things run

smoothly.

6:45 Join me for ____ in 15

minutes. Retweet i f you’l l be

there!

6:55 Join me for ____ in 5

minutes. Retweet i f you’l l be

there!

7:00 Welcome to ____! Take a

moment to say hey and

introduce yourself .

7:05 Q1: WRITE Q IN ALL CAPS

and include the hashtag

7 : 0 5 Q 1 7 : 4 5 Q 6

7 : 1 0 Q 2 7 : 5 5 Q 7

7 : 1 5 Q 3 8 : 0 0 T u n e i n n e x t w e e k t o _ _ _ _ a n d

7 : 2 5 Q 4 l e a r n h o w t o _ _ _ _ .

7 : 3 5 Q 5

I use HootSuite to schedule

each Twitter chat .

I email my VA a l ist of

questions, she updates the

Canva graphics, then uploads

them onto HootSuite.

Now you know:

•  Use IFTTT to measure

engagement

•  Canva for graphics

•  Schedule for HootSuite

HOW TO START YOUR FIRST TWITTER CHAT...

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