Post on 18-Jul-2015
SOCIAL SELLING
How to do it. Well. without being a creep @adajuri | #OMGConf
SOCIAL SELLING
How to do it. Well. without being a creep @adajuri | #OMGConf
SOCIAL SELLING
How to do it. Well. without being a creep @adajuri | #OMGConf
WHO AM I?
Program Lead, 1-1 Coaching
@Hootsuite
adajuri
#OMGConf
@adajuri | #OMGConf
Have you ever tried to sell something on social?
@adajuri | #OMGConf
Have you ever tried to sell something on social? Did you succeed?
@adajuri | #OMGConf
TAKEAWAYS
How to find the right conversations on Social Media 1.
@adajuri | #OMGConf
TAKEAWAYS
Establish yourself as a trusted source
How to find the right conversations on Social Media 1.
2.
@adajuri | #OMGConf
TAKEAWAYS
Establish yourself as a trusted source
How to close the deal
How to find the right conversations on Social Media 1.
2.
3. @adajuri | #OMGConf
TAKEAWAYS
Establish yourself as a trusted source
How to close the deal
How to find the right conversations on Social Media 1.
2.
3.
How to zero in
@adajuri | #OMGConf
TAKEAWAYS
Establish yourself as a trusted source
How to close the deal
How to find the right conversations on Social Media 1.
2.
3.
How to zero in
And score!
@adajuri | #OMGConf
TAKEAWAYS
How to find the right conversations on Social Media 1.
@adajuri | #OMGConf
SOCIAL MEDIA IS A
2 WAY STREET
WHY ARE WE USING IT LIKE IT’S ONE DIRECTIONAL?
Learning to listen on social
@adajuri | #OMGConf
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Learning to listen on social
@adajuri | #OMGConf
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Learning to listen on social
@adajuri | #OMGConf
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Learning to listen on social
@adajuri | #OMGConf
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Learning to listen on social
@adajuri | #OMGConf
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Learning to listen on social
@adajuri | #OMGConf
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@HelpDesk
@averageuser
@BadSalesGuy
@Ideal
Learning to listen on social
@adajuri | #OMGConf
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@HelpDesk
@averageuser
@BadSalesGuy
@BoscoAnthony
Learning to listen on social
@adajuri | #OMGConf
TAKEAWAYS
Establish yourself as a trusted source 2.
@adajuri | #OMGConf
YOU CAN ENGAGE ON SOCIAL
WITHOUT BEING A CREEPER
Be a thought leader
@adajuri | #OMGConf
Be a thought leader. How?
@adajuri | #OMGConf
Be a thought leader. How? Engage with people
@adajuri | #OMGConf
Be a thought leader. How? Engage with people
@adajuri | #OMGConf
Homework: Create a list of users for your industry keywords and join the conversation
@adajuri | #OMGConf
Be creative.
@adajuri | #OMGConf
Be creative. How?
@adajuri | #OMGConf
Be creative. How?
CHANGE UP YOUR SEARCH.
@adajuri | #OMGConf
@adajuri | #OMGConf
@adajuri | #OMGConf
Be somebody you would want to follow.
@adajuri | #OMGConf
@adajuri
WOULD YOU
FOLLOW YOU?
Be somebody you would want to follow. How?
@adajuri | #OMGConf
Be somebody you would want to follow. How?
Share cool shit.
@adajuri | #OMGConf
Share Cool Shit
@adajuri | #OMGConf
Direct Landing
Page
Soft landing pages
Third party industry articles
Share Cool Shit
@adajuri | #OMGConf
Direct Landing
Page
Soft landing pages
Third party industry articles
Share Cool Shit
@adajuri | #OMGConf
Direct Landing
Page
Soft landing pages
Third party industry articles
TAKEAWAYS
How to close the deal 3. @adajuri | #OMGConf
How to close the deal 3.
@adajuri | #OMGConf
How to close the deal
How to find the right conversations on Social Media 1.
3. @adajuri | #OMGConf
How to close the deal
How to find the right conversations on Social Media 1.
3. @adajuri | #OMGConf
Be a trusted source
2.
How to close the deal
How to find the right conversations on Social Media 1.
3. @adajuri | #OMGConf
Customers are 60% or more through the sales cycle when they first talk to a salesperson.
@adajuri | #OMGConf Source: Harvard Business Review
Activity: What can we search to find prospects for your sale?
@adajuri | #OMGConf
How to close the deal 3. @adajuri | #OMGConf
Be a trusted source.
2.
Has a social media presence ever influenced your purchase of a product?
@adajuri | #OMGConf
Let me tell you about Frank…
@adajuri | #OMGConf
Let me tell you about Frank…
@adajuri | #OMGConf
Let me tell you about Frank…
@adajuri | #OMGConf
Let me tell you about Frank…
@adajuri | #OMGConf
Let me tell you about Frank…
@adajuri | #OMGConf
Let me tell you about Frank…
@adajuri | #OMGConf
Let me tell you about Frank…
Let me tell you about Frank…
In Conclusion:
Establish yourself as a trusted source
How to close the deal
Start by joining in on the right conversations 1.
2.
3.
How to zero in
And score!
@adajuri | #OMGConf
Thank You! Ada Juristovski @adajuri
More Info: Ada.juristovski@hootsuite.com