How to Set Up a WordPress Blog

Why Blog?

Pros: Demonstrate your

expertise & passion Attract new

prospects with valuable content

Engage with customers & get valuable feedback

Increase visibility

Cons: Time consuming Requires decent

writing & editing skills?

Requires patience & commitment

Choose Your Platform

Free resources: Blogger WordPress.com WordPress.org

Blogger Owned by

Google. Created by Evan Williams of Twitter.

Free. Simple. No hosting

account required.

WordPress.com

Again, free, simple, and no hosting required. Great for the “technically challenged.”

WordPress.org The

download is free, but you must pay for hosting and domain.

Requires some technical expertise to install.

And the winner is...

WordPress.org

Why? You own the blog.

The URL = www.mycompany.com not www.wordpress.com/mycompany.

More professional. More versatility and control. Better search engine rankings. Hosting is inexpensive (<$20/month)

Setting Up WordPress

First, you need a domain name:www.yourcompany.com

Or, you can use your existing domain and add “/blog” to the end of it:www.www.bullseyewriting.com/blog

Make sure you have a link to it on the home page of your business site (and elsewhere, such as your Facebook or LinkedIn page).

Setting Up WordPress

Next, set up a hosting account if you don't already have one.

I use GoDaddy.com, but there are many other options out there. GoDaddy includes many useful tools,

including the option to automatically install the WordPress database.

Setting Up WordPress

Once hosting is set up, download and install the Wordpress database on your hosting server.

GoDaddy will help you do this with the press of a button.

Otherwise, you'll have to use a FTP program to transfer the files to your server and run the install program. Note: I use the free CuteFTP program that

you can download from www.cuteftp.com.

Setting Up WordPress

Use the instructions on the home page of Wordpress.org to help you:

Log-in to Your “Dashboard”

Go to your “admin” page (set up during installation. Usually:

www.yourdomain.com/blog/wp-admin

Enter your username and password.

Welcome to Your Dashboard

The man behind the curtain.

This is where you'll write blog posts, create pages, customize the look of your blog, change settings, add plug-ins, and more.

Choose Your Blog Template

Under the Appearance menu, click on themes.

Install a Template

Your blog comes with a standard WordPress theme by default, but you'll want to change that.

Click the “Install” tab at the top.

Install a Template

Use the search form to find the template that suits you best.

For templates you'd like more control over, select “Custom” features.

Preview and install the template you like.

Upload a Header

If you want your header to reflect the look and feel of your company's marketing literature, be sure that your template allows for a custom header.

Upload your header image.

Make sure that the image fits based on the dimensions set by the template.

Customize Menus

Each template has different appearance options, but generally you'll have a navigation menu on your blog.

You can customize the menu choices.

Adjust Your Settings

Access the Settings menu on the right to adjust the formatting of the site and determine how users will interact with it.

Most importantly, enter the site title and tagline.

Preview Your Site

See what your blog looks like at any time.

Click on the link at the top left of your dashboard.

Write Your First Blog Post

Click “Add New Post” and start using the WYSIWYG editor just like a simple word processor.

Write Your First Blog Post

Add images, movies, and music. Podcasts and video are great alternatives to

written articles (as long as you allow comments). Insert hyperlinks into your text. Use styles to format headlines within your copy.

What Do I Write About?

Start with your passion. Think about why you do what you do. Read! Comment on other blogs. Make a running list of blog topics. Set a publishing schedule. Use posts for generating feedback or

getting answers/advice.

How Do I Write It

Keep it short (600-800 words at most). Be concise: short sentences, short paragraphs. Use subheadings (great for SEO). Use keywords. (Google's Keyword Tool.) Write your headline last.

Insert keywords, but make sure it's catchy. Starting with a number always works best for me:

5 Reasons Why Independent Publishers Are the Future of Publishing

Categories & Tags

Assign categories and tags to your post.

Choose tags based on your SEO keyword research.

Make sure that the words appear in your blog post.

Helps readers navigate your blog

Boost search engine visibility.

Preview & Publish

Save and preview your post. When you're ready, go ahead and publish it for

the world to see!

Plug-Ins Add plug-ins to improve the functionality of

your site. Add plug-ins sparingly. Too many can slow

down your site. Must haves:

All-in-One-SEO Pack – Helps with search engine rankings.

Google Analytics for WordPress – Metrics are vital!

Light Social – Inserts social media buttons at the end of every post...so people can spread the word!

Good luck! There are tons of bells & whistles. Don't get

carried away with them. Set a publishing schedule (a realistic one). Share your articles in multiple venues

around the web (ezinearticles.com, stumbleupon).

Send a link to every post out through Twitter, Facebook, and LinkedIn—at least!

Encourage friends to comment. Remember that it's all about generating a conversation.

For More Help...

Find me at:

whoelscher@bullseyewriting.com

828.290.9314

www.bullseyewriting.com

Facebook Page: Bull's-Eye Writing & Editing Services

Twitter: @BullsEyeWriting