Post on 08-May-2015
description
Selling You Products and Services
Without a Website
“Please feel free to Tweet @wvrknight during this session”
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of GloopleSpeaker & Trainer F7Social
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 ($33) > $280
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
78% of us trust our Friends recommendation of a product or
service
SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 42 Million
“Likes”
Why are Social Network Important?
43% of Twitter users access via their Smartphone
57% of online shoppers have spent more that £65 on Social Commerce websites, like Groupon & Living Social
42% of online shoppers follow retailers on Social Networks, with an average of 6 per consumer
More than 56% of Facebook fans and 67% of Twitters users click to a retail website as a result of a post or tweet
Facebook Store convert at 2-3%, the same as an online store
Shoppers trust recommendations 3x more than online ads
35% of consumers, said they would buy through Facebook
Monitor
Respond
Amazon
Misi
Folksy
Groupbuy – FlashSale
Value $12 Billion14m UK subscribersActive in 565 cities 4000 employeesSave customers over $300 Million27 Million visits per month14.7 Unique visitors per month
Twitter: 3 Sales in 21 minutes
Brand Alley
Coriandr
Notmassproduced
Chirpify
f-commerce & t-commerce
Sellfy
f-commerce
Free Facebook Store
Social Shopping
PinterestPinterest
Pin2Sell
p-commerce
Consultancy / Training / Mentoring
Tell us What You
Think