How To Schedule Your Social Media Posts Using Buffer

Post on 14-Jan-2017

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Transcript of How To Schedule Your Social Media Posts Using Buffer

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Welcome to Buffer for Newbies!

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What is Buffer?

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Buffer is a time saving tool to manage your social media

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It’s a place to schedule, publish and analyze all your posts

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It shares your content at the best possible times throughout the day

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So that your followers and fans see your updates more often

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This helps you reach your audience at the right time,

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Drives more clicks and engagement on your posts and

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Gets you more traffic to your site

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Buffer Plans

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We’ll use the Free Plan for this tutorial

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Let’s start!

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First, you’ll need to create a Buffer account

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Open your favourite web browser

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Type buffer.com in the address bar and hit Enter

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This is Buffer’s home page

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Click Sign up for Free

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You can sign up using Twitter, Facebook, Linkedin or Email

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Let’s sign up using Email.

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Enter your Email Address and Password

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Click Create Account

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Let’s connect your Twitter account first

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Click the Twitter button

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Enter your Twitter Username and Password

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Click Authorize app

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Your Twitter account is now connected

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Let’s also connect your Facebook account

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Click the Facebook button

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If you’re logged in to your Facebook account, you’ll see this

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Click Continue

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Select your audience from the dropdown menu and click OK

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Click OK again

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You’ll see your profile, pages and groups that you manage here

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Select the profile, page or group that you want to connect

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Enter your Facebook password and click Continue

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Your Facebook account is now connected

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Click Set up my Schedule

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You can change your timezone here

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Type in your City and select it

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Choose your time format

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Click Looks Good! Continue to Next Step

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Let’s choose your scheduling option

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You can choose Find my optimal times or I’ll set them manually

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Find my optimal times - Buffer will choose which times are best to post based on your location

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I’ll set them manually - You’ll set a specified time and date for your post to be posted

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Let’s use Find my optimal times for this tutorial

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Choose your social media account

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Click dropdown menu to choose number of times to post each day

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Select a number

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Click Calculate times

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This is Buffer’s suggested posting schedule

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Click Looks good! Continue

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Select Track clicks on my posts

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Click Looks good, let’s go!

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Click Go to my Dashboard

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This is your Buffer Dashboard

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Let’s create a post

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This post is going to appear on both Facebook and Twitter

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To make it appear only on Twitter, click your Facebook account to deselect it

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Alright! This post will now only appear on Twitter

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Click the Facebook account again to enable it

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There you go

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You can also do it vice versa

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Now enter your post here

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Click this to add a photo or video to your post

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Select the image from your computer and click Open

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Image has been added to your post

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Click the dropdown button

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Click Share Next when you want to share it next to your current post

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Click Share Now if you want to post it now

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Click Schedule Post to post it later

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This calendar will appear

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Select the date and time you want to post it

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Click Schedule

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The post and schedule is currently being saved

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If you want to change the schedule click this

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Otherwise, click Great, Got It!

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Here’s the scheduled post in queue

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Let’s create another post. Click here.

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Enter your post

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Click the dropdown button

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Select Share Now

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You’ll see this confirmation message at the top

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Here’s the post on Twitter

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Here’s how it appears on Facebook

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Go back to your Buffer Dashboard

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Go to the Analytics tab of your Twitter account

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This is where you will see the performance of your posts

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This monitors how many Retweets, Likes and Mentions the post gets

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You will also see how many Potential viewers the post has

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Let’s check you Facebook account

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This shows the performance of the post on Facebook

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It tracks how many Comments and Likes the post gets

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Another example of a Facebook post analysis

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Click this to connect more social media accounts

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Choose the type of account you want to connect here

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Thats it!

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See how easy it is to schedule your social media posts using

Buffer?

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Go ahead and try it now

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Thank you for visiting this tutorial!