To save the worldJ u l i e S m i t h@ j u l n i l s m i t h

MEDIA LITERAC

Y

Too many “official” definitions

SO WHAT IS IT?

Not media bashing

Not educational technology

WHAT IT IS NOT

Access

Analyze

Evaluate

Create

Participate

Inquire

DEFINITIVE WORDS

We want critical media consumers

Like a food critic?

A 21ST CENTURY SURVIVAL SKILL

THE CHALLENGE:

WHY BOTHER?

72% of middle schoolers have three hours of screen time per day

20% of toddlers under 3 have TVs in their rooms

46% of students get news “The Daily Show” “Colbert Report” “South Park”.

10% of teens say they are not interested at all in the news because

“it is not presented in an interesting way.”

AVERAGE HOUR OF PRIME TIME:

2 mins 51 seconds of in-show brand appearances

18 mins 12 seconds of commercials

(35% of the hour)

TOP TRAFFIC SITES 2013

Average age when a child begins consuming online information :

8

25% of kids log onto social media sites more than 10x /

day

1/3 users check 5x day

350 million photos uploaded daily

Fastest growing age group on Facebook?

Minimum age = 13

TWITTER FACTS

32% of internet users are on Twitter

1 million accounts added daily in 2012

40% of Twitter users have never tweeted

INSTAGRAM

Photo sharing websiteYou follow users and

“like” their photos

HOT for middle-schoolers

Visually based

40 million photos uploaded daily

VINE

Just like Twitter – but with 6 second looping videos only – no text

Only a MOBILE app

Minimum age now 17 to download

SNAP CHAT

Only a MOBILE appPhotos “disappear” after 10 seconds

Minimum age - 13

WHISPERTotally anonymousNo emails requiredNo user profiles

Age minimum = 17

3 billion views/month

HOT OR NOT

“the time black hole”

“constant state of inadequacy”

ASK FMNeeds to be 13

Anonymous content

Linked thru FB & Twitter

No privacy settings

OTHER SOCIAL APPS

FROM A 6TH GRADE SURVEY:

“Social media help me with my comunation”

“When I had instagram, I felt like I fit in. Now that I don’t have it, I feel more ignored. I feel almost left

out I guess”

WE SEE 3000 ADS PER DAY

WHAT DOES IT ALL MEAN…..

We can’t change the message

We can’t change the sender

We CAN educate the receiver

MY THEORY:

We ask questions. Lots of them.

HOW?

WHO IS THE COMMUNICATOR?

WHAT IS THE FORMAT?

NEWS THE WEEK OF JAN 16-22

NEWSPAPERS

(why are there no shows aimed at senior citizens?)

INTENDED AUDIENCE?

WHAT IS THE CONTENT?

WHAT TECHNIQUES ARE USED?

QUARTER POUNDER

WHAT IS THE PURPOSE?

Become a media literacy rock star.

You can do it!

Here’s how:

YOUR MISSION:

How does the form change the content?

TEACH ENGLISH?

TURN AUTHORS INTO ADVERTISERS

ANALYZE WORD CHOICE IN THE NEWS

60 Min Program

ContentAds

TEACH MATH?

TEACH SCIENCE?

TEACH SOCIAL STUDIES?

VID OF MSNBC INTERVIEW

TEACH HEALTH?

TEACH MUSIC?

How does music change the story?

TEACH ART?

- BE A BIT OF A MEDIA JUNKIE

- EMBRACE “TEACHING ON THE FLY”

-LEARN FROM YOUR STUDENTS

After all….you get to talk aboutTwitter!Jersey Shore!Justin Bieber!Other people’s mistakes!

- HAVE ENTHUSIASM !

It’s the most important topic in the world, but people won’t understand.

It’s okay.

- BE PREPARED TO EXPLAIN WHAT YOU DO

You will be the most important teacher they have .

-BE PROUD

LiveBinders for plans & ideas

Twitter for other ML teachers & info #medialiteracy

Pinterest – for Media Lit/ Ad Boards & examples

Current Issues for discussion topics/ideas

WHERE TO START???

WWW.MEDIALITERACYED.NET