How to repurpose your webinar content

Post on 06-Aug-2015

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Transcript of How to repurpose your webinar content

How to:

Repurpose your webinar content before

and after your event

Pre Event Infographic

Tease the audience with stats, mention key items that will be

discussed during the webinar. Don’t forget to include a call-to-action

(register now!)

Video Promo

Try creating a movie trailer style video promo/commercial for the webinar. Place the video clip on social media

channels, your website and before or after a previous webinar.

Memes/Images

Create a few snapshots of the slide deck, a graphed out statistic or an eye catching

phrase to promote your webinar on social media.

Place the recording of your webinar OnDemand for future viewings.

OnDemand

Presenter Blog

Have your presenter write a follow up blog providing sources, further reading

lists, and elaborating on subjects.

eBook

Create an E-Book discussing the content delivered during the webinar.

Repurpose Slides

Many attendees request to view the slide deck after the presentation to review or

take notes. Share your slides on SlideShare to draw more people to your

OnDemand event.

Collect Attendees comments during the evaluation and email testimonials to those who could not attend the live event. Write a blog or create memes to promote future

viewings of the webinar.

Testimonials

Post Event Exam

Create an exam for the event to deliver to prospective attendees. Ask questions

that would be answered in the event,and suggest they attend the event to learn the answers.

Replay

Once your event is delivered, rebroadcast it to a live audience, then join for anotherlive Q&A. This allows fresh questions to

be asked, and new analytics for the same event.

Interview

Interview the presenter on video or as a written article. Ask them their thoughts

on the topic, how they became a subject matter expert and where they

believe the industry is going.

Resource Page

Create a resource of links to show examples of how an idea presented in

the webinar is used outside of the webinar. You can share Case Studies,

blogs, articles, and more.

Write a blog highlighting the discussion, or answering the audience questions.

Event Blog

Infographic

Follow up the webinar with an infographic displaying the content statistics, numerical

responses from the audiences survey/polls, or a step-by-step guide to

followa process introduced during the webinar.

Video clip

Crop short clips of your presentationhighlighting key points to host on

social media.