How to Reap the Benefits of User-Generated

Content (Contest Edition)

The Problem?

Your Social Media marketing efforts require a big investment, and that investment isn’t paying

off.

The Solution?

User-Generated Content!

UGC? What’s That?

User-Generated Content is content produced by the

community of people who use your product or services.

Great, but how do I convince them to give me a bunch of free content?

Offer incentives! Incentives like…

…Contests!

• Essay Contests• Photo Contests• Pinterest Board Contests• Video Contests

Contests are a great way to engage a community. Here are some ways you could run your

contests:

Essay Contests

Ask your readers for stories about how they’ve used your products and services.

Example: Jeep “Story” Contest

Photo Contests

Ask your users to send in photos of them using your product in fun or wacky ways.

Example: The Pepsi Photo Contest

Pinterest Contests

Ask your users to create a pinterest board that features your product. Double points because you get exposure on both FB and Pinterest!

Example: The Lush Pinterest Contest

Video Contests

Ask your users to send in videos of themselves using your product.

Example: Disney Fat Pet Video Contest

Tips: How to Get Them Interested

• Offer a “Good” prize• Let the Community Vote for the

Winner• Encourage the “Weird” with the

Ways to Win.

Thanks for Reading!

- The Lean Marketing Team