Presented by Karen Hollenbach, Think Bespoke

LinkedIn & Your Professional Self

What do you want to be known for?

Who are you trying to influence?

LinkedIn has 6 zones . . .

LinkedIn Company Page

LinkedIn Community

LinkedIn Slideshare

LinkedIn Profile

LinkedIn Newsfeed

LinkedIn Publishing 63

2

41

5

@thinkbespoke #thinkbespoke

LinkedIn Profile1

@thinkbespoke #thinkbespoke

LinkedIn Profile

• Consistent Branding• Tells Your Story• Establishes Your Expertise• Professional Images• Recommendations• Skill Endorsements• Projects

LinkedIn Newsfeed2

LinkedIn Newsfeed

• Clean it up!• Follow relevant companies

and influencers to ensure you see valuable content

• Choose 3 topics• Like (and occasionally

comment) within the framework of the 3 topics

• Treat your connections like gold

@thinkbespoke #thinkbespoke

LinkedIn Publishing3

LinkedIn Publishing

• Establish your expertise

• Remember your topics!

• Find your fit• Etiquette• Imagery• Bio• Conversation Starter

Daily Rituals• 3 Topics• Like/Comment• Accept connections• Thank for invitations

and endorsements• Be collegiate &

collaborative

Monthly Rituals

• Consider the role of LinkedIn Publishing

Questions?_

@thinkbespoke #thinkbespoke