Post on 13-May-2015
description
How to Quadruple Revenue Using Existing
Traffic
Mike Allen, Chief Executive Shopper, Shopping-BargainsMike Allen, Chief Executive Shopper, Shopping-BargainsTim Ash, CEO, SiteTunersTim Ash, CEO, SiteTuners
Jennifer Myers Ward, CEO, ebove & beyondJennifer Myers Ward, CEO, ebove & beyond
Tim Kerber, CEO, MemberGate Solutions (Moderator)Tim Kerber, CEO, MemberGate Solutions (Moderator)
Increase Conversion
Tips for Increasing Converting
Visitors into Customers
Jennifer Ward
www.eboveandbeyond.com
Increase Conversion
Don’t force commitment: Let your buyers ‘buy’ as a guest
Don’t Keep Secrets: Make your return policy and your shipping charge easy to find
Test, test, test….and test again!
Clear Costly Clutter
Keep it simple: Don’t cram everything you sell into the ‘store window’
Show Them The Way: Navigation is a roadmap, not a puzzle
A Quick Read: Present content in outline format not as an essay
Make More Money
Don’t Ignore Them: Keep in touch with your buyers
What Else do They Need: Leverage cross sell and upsell opportunities based on purchase
Have a Strong Offer: Give them something they can’t get anywhere else
7 Ways to Make More Money7 Ways to Make More Moneybyby
Mike Allen, Chief Executive Shopper, Shopping-BargainsMike Allen, Chief Executive Shopper, Shopping-Bargainswithwith
Tim Kerber, CEO, MemberGate Solutions (Moderator)Tim Kerber, CEO, MemberGate Solutions (Moderator)Tim Ash, CEO, SiteTunersTim Ash, CEO, SiteTuners
Jennifer Myers Ward, CEO, ebove & beyondJennifer Myers Ward, CEO, ebove & beyond
1. Be the expert2. Leverage your advantage3. Provide better content4. Help people decide5. Increase touch points6. Build lasting relationships7. Monitor behavior (analytics)
7 Ways to Make More Money
• Become an authority on the subject• Embrace the tough questions• Find solutions• Empower people• Establish trust
1. Be the Expert
• Build partner relationships• Vendors & sellers• Bloggers• Thought-leaders
• Offer something exclusive• Data/wisdom/analysis• Coupons• Access• You!
2. Leverage Your Advantage
• Be unique• For your readers, not search engines• (SEs tend to reward originality though)
• Give something away• Provide real answers• Drop the sales pitch• Demonstrate trust
3. Provide Better Content
• Honest comparisons• Reviews & ratings• Quality imagery – photos, videos• Provide details (for the readers among us)• Gently lead -- don’t force down the buying
path
4. Help People Decide
• Social media• Email newsletters• Phone• Live chat• Blog
5. Increase Touch Points
• Customer service is critical• Admit mistakes• Correct them• Over-deliver and amaze
• Say thank you• Help your users succeed• Upsell opportunities abound!
6. Build Lasting Relationships
• Survey your users• Contact mega-users directly if possible• Review analytics• “Bounce rate”• “Time on site”• “Page views”• “New” vs. “returning” visitors
7. Monitor Behavior (Analytics)
• Focus on goals• Repeat these 7 steps• Monitor conversion rates & user sentiment
• Seek advice from others• Periodic usability review• Hire consultant(s)
• Make adjustments as necessary• Retool• Improve continually
Continual Innovation is Key
1. Be the expert2. Leverage your advantage3. Provide better content4. Help people decide5. Increase touch points6. Build lasting relationships7. Monitor behavior (analytics)
7 Ways to Make More Money
Copyright © 2012 - All Rights Reserved.
5 Quick Tips to Skyrocket Your Revenues
Tim Ash - CEO
@tim_ash
Affiliate Summit West 2011Las Vegas - January 8, 2012
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Before
Copyright © 2011, SiteTuners.com - All Rights Reserved. Company Confidential – Do Not Redistribute Without Written Authorization.Copyright © 2012, SiteTuners.com - All Rights Reserved.
After
+ 17%
Before
Copyright © 2011, SiteTuners.com - All Rights Reserved. Company Confidential – Do Not Redistribute Without Written Authorization.Copyright © 2012, SiteTuners.com - All Rights Reserved.
After
+ 51%
+ $48,000,000
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Copyright © 2012, SiteTuners.com - All Rights Reserved.
+ 40%
+ 58%
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Copyright © 2012, SiteTuners.com - All Rights Reserved.
Q&A and Contact Info
tim@sitetuners.com (619) 990-9062 mobile(619) 223-8020 work PSTtwitter @tim_ashwww.linkedin.com/in/timashfacebook.com/tim.ash1skype tim_ash1
Copyright © 2012, SiteTuners.com - All Rights Reserved.