1  

1  

GEMMA CRAVEN | JULY 25, 2014

How to Prepare Your Social Program for Christmas in July

2  

2  

!  Establish a relationship with fans and advocates

!  Use content and listening to define your social voice

!  Plan to surround the customer where they are in the Holidays

!  Outline your paid strategy !  Set your social goals early

Agenda

Photos courtesy of Victoria Pickering via Flickr (https://www.flickr.com/photos/vpickering/). The licensor does not endorse Spredfast or the use of the imagery. Photo has been transformed from original. License: https://creativecommons.org/licenses/by/2.0/

2  

3  

3  3  

and plan ahead now for year end, AKA "Christmas in July”.

Social marketers should learn from retailers

Establish a relationship with customers and advocates early

5  

5  

to engage with consumers or to work on creating brand advocates – find those advocates who are already talking about you and build a relationship with them starting NOW.

Don’t wait until November

6  

6  6  

Define your social voice to stand out from the crowd

7  

7  

Define your social voice and use content to further develop it in social channels, so that come the end of year rush, your fans clearly know who you are and what you stand for.

Plan early to surround the customer where they are

9  

9  

your end target’s daily routine will be different during the Holiday period and then design a social program that will reach them. Bring internal partners with you when planning to secure the approvals you need from the outset.

Think about how

10  

10  

Outline your paid strategy now

10  

11  

11  

Defining a paid strategy in July will allow you to clearly define the goals of a paid program, your target audience and which social ad products will work best to reach that audience. It will also allow vital time for test and learn.

Determine your goals for the Holidays

13  

13  

watertight and business aligned goals and manage internal expectations for year-end social media marketing programs. What are your company’s overall goals for connecting with customers around the holidays? And how do your social programs feed into those goals?

This is a time to establish

14  

14  14  

!  Establish a relationship with fans and advocates

!  Use content and listening to define your social voice

!  Plan to surround the customer where they are in the Holidays

!  Outline your paid strategy !  Set your social goals early

Conclusion

15  

15  

Summer is the time to work on holiday planning to ensure impactful social media marketing.

15  

16  

16  

Connect With Us Gemma Craven EXECUTIVE DIRECTOR, STRATEGIC MARKETS gcraven@spredfast.com @gemsie