How To Motivate (or Pay) Your Brand Ambassadors

Who Am I?

www.SimpleCrew.com www.CrewFire.com

Student Brand ManagerAccount Executive

Cash vs. Non-Monetary

Intrinsic Motivation

Motivation Crowding Theory

“...extrinsic motivators such as monetary incentives or punishments can undermine intrinsic motivation.”

Non-Monetary

• Recognition• Free Product• Discounts• Giveaways• College Credit• Guest List Tickets• Events

Monetary

• Hourly• Unit Basis• Affiliate Basis• Conversion Basis

Community Building

• More fun• Better work• Shared learning• Hi-fidelity feedback

ContactAlan@CrewFire.com

Helpful Tools:

Amplify Your Voice on Twitter and Facebook

Brand Ambassador and Street Team Management

www.CrewFire.com

www.SimpleCrew.com