Bassie Shemtov

Founder/Director

Mobilizing

Your Non-Profit

Community

1982http://www.flickr.com/photos/sashomasho/145498807/sizes/l/

1994

http://www.flickr.com/photos/baloulumix/3530426211/sizes/l/100

=

What is Friendship Circle?

1994-2005

Today.

10…9…8…

http://www.flickr.com/photos/44124348109@N01/1050733503/

No Red Tape

Our Big Idea!

Negative Press

Bad Press

Severe

Social

Disruption

602,563

279,460

How did you do that

Round 1:

Old School

Round 2: Strategy

Chabad

Chabad On

Campus

Jewish

Community

Special Needs

Donors

Teen Volunteer

s

Adult Volunteer

s

Schools

Detroit Community

Friendship Circle

International

Ambass

adors

#1: Mobilizeon the Ground

http://www.flickr.com/photos/dexxus/4103104594/in/set-72157605192237753/

#2: Mobilize

on the Web

Identify & Strike Influencers

http://www.flickr.com/photos/42902413@N00/13548614/

FAIL

Twitter- Top 5

Total Followers: 2,112,014

(1) Click on your favorite charities page

(2) Click on “Vote Now.”

(3) (Sneaky re-route to homepage of Chase Community Giving)

(4) Click to become a fan of Chase Community Giving

(5) Find your favorite charities page (again).

(6) Click on "Vote Now"

Massive press outreach to outlets serving those

interest groups

52 articles to

tal

http://www.flickr.com/photos/41893519@N07/4040697914/

Friendship Circle on

“The Early Show”

in NYC

BRANDING

Spoon-feed

http://www.flickr.com/photos/40326422@N00/4286063769/

Maximize shareability

http://www.flickr.com/photos/77436208@N00/2885783824/

Proof!

it WORKED!

http://www.flickr.com/photos/21313845@N04/2402698820/

Keep the Momentum Going!

http://www.flickr.com/photos/28509342@N03/3823768673/

http://www.flickr.com/photos/17731548@N00/3638134802/

http://www.flickr.com/photos/73645804@N00/3994475649/

http://www.flickr.com/photos/11186622@N00/290374805/

http://www.flickr.com/photos/92132559@N00/4425771596/

Our Social Media

Platform

…

Pass it on.

http://www.flickr.com/photos/14922818@N00/228139375/

There is no telling what will go “viral.”

So forget about it.

Do what you love.

Be unique.

And make sure it comes from something REAL.

http://www.flickr.com/photos/28481088@N00/2746176104/

Upcoming Events:

Freeze4Friendship Walk4FriendshipAugust 18th @ 5pm September 5th @

12:30pm

www.FriendshipCircle.org/Freezewww.Walk4Friendship.com

To view this slideshow:

http://bit.ly/FriendshipChase

Questions?

Bassie Shemtov

Bassie@FriendshipCircle.org

(248) 788-7878