@StoneyDStoney G deGeyter

@polepositionmkg

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

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Stoney deGeyter

THIS IS ME I do this

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@StoneyDStoney G deGeyter

@polepositionmkg

YOU ARE YOUR BEST CURE FOR WRITER’S BLOCK

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Use the original writing as the jump-off pointand rework it start to finish.

Rewrite old blog posts

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Don’t republish your comment verbatim

Use it a base for fleshing out a complete blog post

on the topic.

Turn a comment into a full post

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Don’t be bound by a 140 character limit…

turn your tweets into posts.

Turn 140 characters into 600 words

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Turn posts, presentations, and ebooks into tweets

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Take a blog posts on one channel and break it down into several single-focus posts on another channel.

Reach different readers each time.

Turn one post into many posts for a new audience

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

We often write different than what we say. That’s new content!

One presentation can often turn into multiple blog posts.

Turn a presentation into a visual blog post

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

This presentation started as a blog post. Same idea, different words.

Turn blog posts into presentations

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Boil each point down to its bare essentials and

visualize.

Turn a fact-filled blog post into an infographic

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Don’t waste a well thought out answer. Add intro, conclusion and a bit more flesh.

Publish an email response to a question

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

(always mask the client)

Turn work for clients into content for masses

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Don’t just regurgitate—rework and rewrite!

Use posts for chapters and content, adding new content to fill the gaps.

Turn previously published content into book or ebook

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Turn sales content into blog postsProduct info

About us content

Processes

Etc.

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Nobody reads 100% of what you write.

By changing content from one format to another you’re likely to reach an entirely different audience.

It’s A Different Audience Every

Time

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

Bonus: ppmkg.com/75contentideas

HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD

WebMarketingChecklist.com

Thank You!Download Presentation:

ppmkg.com/minemind