Swiftpage Training:How To Use Drip Marketing To Drive Attendance to Webinars and EventsFor the Audio that

goes with these training slides,

visit:http://www.TheDatabaseDiva.com/Events

Todd Viau Lori Feldman@LoriFeldman

2

AgendaTreasure TriangleEvent ConsiderationsDatabase Segmentation Message MatchHow To Build an Agenda Attendees

Want To Hear2 Case Studies10 Tips To “Fill a Room”Swiftpage DemoResources

Watch this 3-Min. Video on types of email marketing: www.TheDatabaseDiva.com/treasure-

triangle

Email Blast

E-Newsletter

Drip Marketing

Event Considerations1) How will it help them make more money?2) How will it help them save more money?3) How will it save them time?4) How will it help them avoid frustration?5) How will it help them feel better about

themselves?

What will they learn from you that they can’t get anywhere else?

Your Time & Money2 Venues:

Online Live

2 Formats: Free Paid

2 Lists: People Who Know You (Customers & Prospects) People Who Don’t (Prospects, Cold Lists)

What You’re Really Asking of Attendees Time Expense Lost Opportunity Cost

Advance Notice vs. Venue

• “D” Event• 180 -365

Days

• “C” Event• 90-180 Days

• “B” Event

• 30-45 Days

• “A” Event

• 7-10 Days $0

TeleseminarsWebinars

DemoUser Group

Product Demo

$Teleseminars

Webinars

ConferenceSymposiumExecutive Briefing

Golf OutingTrade Show

SeminarLuncheonCustomer

Appreciation Party

Product Road Show

How To Create the Right Content

Case Study – “A” Event

Text vs. HTML

Case Study – “C” Event

ACT! Texas Road Show

ACT! Texas Road Show

Tips to “Fill a Room”

10 Tips To “Fill a Room”1. Mix HTML with Plain Text emails for maximum

deliverability2. Keep templates the same but vary subject lines:

Save the Date Register Now Only 3 Days Left

3. Have multiple ways to take reservations: Website sign-up Phone Email Social Media

10 Tips To “Fill a Room” – Con’t4. After the 1st or 2nd stage, follow up by phone

with the top 20% respondents (SPE Call List)

5. Offer a goodie to build attendance

6. Expect 30%-40% no-shows. Confirm attendance by email or phone before event

10 Tips To “Fill a Room” – Con’t7. Record online events for repurposing to

YouTube, blog, guest articles, social updates (Free Trial of GoToWebinar)

8. Check event dates against all public and religious holidays

9. Check your marketing calendar. Avoid overlapping messages, if possible.

10. Social media: Promote your event, offer share buttons, designate a #hashtag

Swiftpage Demo

Resources

ResourcesVideo on 3 types of email marketing (under 3

mins.)Free Trial GoToWebinarFree Trial Swiftpage

More Swiftpage Training:

• Preparing Your ACT Database for Email - $10 OFF with Promo Code

• Surveys & Web Forms - $10 OFF with Promo Code

• 25 Hacks & Shortcuts - $10 OFF with Promo Code

• (FREE) 7 Ways to Use Drip Marketing in Your Business

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