Prepared by April Rain/ Dealer Initiatives

How to Effectively Manage Your Online Traffic06/11/12

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“You don’t know if you are winning if you don’t know the score”

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Overwhelmed

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Exhausted

Intimidated

Annoyed

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1. Understand the system

2. Organize

3. Assign responsibility

4. Benchmark/Follow up

5. Monitor

5 Easy Steps

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Step 1- Understand the System

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(Local)• Repeat

shopper• Credit

union's• Service

Emails• Newspaper

portals• Charities• Word of

mouth/• Direct

referrals• Craigslist• Costco/

Sam's

(Classified/Research)• Edmunds.com• Autotrader• Cars.com• Autotrader• Kelly Blue Book

(SEO)• Press

Releases• Blogs• Reviews• Articles• Mobile• Videos• Email lists• Digital

Newsletter

(Social)• Foursquare• Twitter• Facebook• LinkedIn

(Paid)• PPC• Search• Social

banners• Remarketing

(Third Party)• Autobytel• AutoUsa• Cars.direct• Ebay

• OEM• Tier 2

Online Traffic SourcesGather Hunter Farmer Shopper

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Checklist of Basics to Monitor:

Visits Unique Visitors Pageviews Pages/Visits Avg. Visit Duration Bounce Rate % of New Visits Referring sources Conversion Rate

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Step 2, 3 & 4 – Organize, Assign & Benchmark

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Step 5- Monitor

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GOOGLE WEB ANALYTICS DASHBOARD

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COMPLETE ANALYTICS DASHBOARD

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How to add Analytics

o Dataiumo Contact Dataium and they will walk you through the

process.o Google

o Create a Gmail Accounto www.google.com/analyticso Receive “code”o Send code to your webhost and request installation.o Once completed go to www.google.com/analytics log

in with Gmail account.

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Learn About Analytics

o Google: Keyword “Analytics” and use the teaching toolso VIDEO:

http://services.google.com/analytics/breeze/en/v5/interface_navigation_v15_ad1/

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Free Website Evaluation

o If you would like to have a free website, SEO and marketing evaluations. Please leave me your card and I will follow up with you.

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Thank you!

April RainCell:612.701.5016april@digitalrainmgmt.com

Contact Me @

Please rate me as a presenter at www.Dealerevents.com