Post on 17-Nov-2014
description
How to manage entrepreneurial spirit
Good afternoon. My name is Bart.
This is my daughter Merel (I have 3 kids).
I’m passionate about coffee.
I’m passionate
I live and work in Ghent.
You can find me on Twitter: @netlash
Entrepreneurial spirit Trends Vlerick Business Academy
Are you a game changer?
11/10/2014
This is chapter title
‣ digital agency
‣ 55 people
‣ est. 2006
‣ multi-disciplinary
‣ young, fast-moving sector
‣ young, fast-moving company
‣ young, fast-moving people... (28.7 year avg)
Wijs
‣ strategists
‣ information architects
‣ designers
‣ developers
‣ marketeers
!
‣ T-profiles!
Multi-disciplinary
‣ balance path to structure with entrepreneurship
‣ align drive for innovation with business goals
‣ don’t lose feeling with fast moving market
‣ keep fast moving people interested
Challenge
„Just enough”
First... Create & sustain the right culture.
1. Flat organization & Self-steering
‣ teams with P&L
‣ responsibilities, not tasks
‣ roles, not functions
‣ output, not input
‣ decision power at the right level…
!
In order to stay able to move fast.
1. Flat organization & Self-steering
2. Focus on cocreation & communication
‣ multi-disciplinary teams
‣ on our way to cross-disciplinary teams (anti-disciplinary?)
‣ formal & informal communication
‣ digital tools
‣ environment aimed at ‘chance encounters’
2. Focus on cocreation & communication
First we shape the environment. Then the environment shapes us.
‣ activity-based workspace
‣ shaped by movements, not position
‣ think of it in terms of ‚city development’
‣ provoke ‘chance encounters’
Environment
3. Culture of transparency & sharing
‣ share knowledge, internal & external
‣ an eye on the numbers
‣ allow personal branding
‣ design shareable experiences
‣ encourage to share
3. Culture of transparency & sharing
Core value:
open source We share our knowledge.
‣ open source code (Fork CMS, Chopstick)
‣ blog, twitter, whitepapers
‣ Online Trendreport
‣ presentations
‣ attend & organize industry events
‣ guest lectures at schools
‣ internships
‣ helping with school works
‣ sponsoring
Open source
Add value to our ecosystem.
Pay it forward.
‣ share ‘company life’ through Twitter & Facebook
‣ put employees in the picture
‣ encourage employees to share (allow!)
‣ design experiences to be shareable
Like & Share!
Design experiences to be shareable
Design experiences to be shareable
Design experiences to be shareable
Design experiences to be shareable
Design experiences to be shareable
Encourage to share
A quiet revolution.
4. Continuous innovation
‣ 75% + 10%
‣ 5% : innovation time
‣ 10% : internal projects
(one pager, sanctioned by MT, business goals)
!
5% time
‣ ‚new tech’
‣ after hours
‣ cross-company
‣ tinkerers & thinkers
Innovation workshops
Hackathon.
‣ 48 hours of freedom
‣ MT leaves („hands over the keys”)
‣ what, where, when, with who…
!
Hackathon
2 rules/boundaries
‣ it has to contribute to the company, and you have to be able to explain how
‣ after 48 hours, you *have* to deliver something tangible
!
Hackathon
‣ bottom up steering
‣ suggestion about theme (Internet of Things)
‣ facilitation of theme
‣ ‚scoring’
!
Hackathon
‣ 20+ projects
‣ OTTO
‣ Martha The Chicken
‣ The Pooltable
!
Hackathon
‣ encourage entrepreneurship (press, sector, coaching)
‣ allow entrepreneurship
‣ problem…
!
Entrepreneurship
28,7
3
80%
A-B-C model
‣ A-fase
‣ idea to businessplan
‣ help, but challenge
‣ own time!
‣ Dragon’s Den pitch
3. A-B-C model
‣ B-fase
‣ 1-2 days a week
‣ 3-6 months
‣ some resources
‣ MVP service/product/clients
‣ evaluation
!
3. A-B-C model
‣ C-fase
‣ spin-out
‣ own company: funding, logistics, recruitment
‣ shared shareholdership
!
!
3. A-B-C model
57
Part of Heaven Can Wait ecosystem.
Remember.
What you should remember:
‣ just enough
‣ culture of sharing & cocreation
‣ facilitate, don’t control (bottom-up)
!
Entrepreneurial spirit
Wijs bvba
Voorhavenlaan 31/3 9000 GENT
09 335 22 8009 330 09 83
http://wijs.beinfo@wijs.be
BE 0473.071.275