#SMX #13C @Gracelucykaye

How to make your display channel work

#SMX #13C @Gracelucykaye

Ads can be terrible

#SMX #13C @Gracelucykaye

What makes them great?

#SMX #13C @Gracelucykaye

Shortterm Longterm

1. Know your audience Freeaudienceinsighttools

Basicanalytics

CRMsystem

Analytics

Sensecheckeverything!

#SMX #13C @Gracelucykaye

Shortterm Longterm

2. Expand your audience Tag/pixelonsite

Similar/lookalikeaudiences

DMP

Useitforblockingaswellasprospecting!

#SMX #13C @Gracelucykaye

Shortterm Longterm

A/BTest Dynamiccreative

3. Hypothesise, test - then execute

Don’tover-test

#SMX #13C @Gracelucykaye

#SMX #13C @Gracelucykaye

Shortterm Longterm

Internal Attributionmodel

4. Align your media

#SMX #13C @Gracelucykaye

#SMX #13C @Gracelucykaye

Shortterm Longterm

Optimise Betas

5. Be Proactive

#SMX #13C @Gracelucykaye

3. How are people reacting?

MANUAL OPTIMISATION BOTH! AUTOMATED BIDDING

#SMX #13C @Gracelucykaye

#SMX #13C @Gracelucykaye

#SMX #13C @Gracelucykaye

Technology

What makes them great?

Knowyouraudience

Expandyouraudience

Hypothesise,testandexecute

Alignyourmedia

Beproactive

What makes them great?

Technology

#SMX #13C @Gracelucykaye

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