Post on 19-Jul-2015
How to make your corporate event go viral
November 2014"Virginia Toupin
with a social media
campaign
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it's a focused , integrated, time sensitive effort to "drive a specific result or goal primarily using social media
What is a social media campaign?
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Planning aspects!"▪first a goal should planned"▪then a theme has to be determined, and a digital objective with KPIs should be developed depending on the nature of the event."▪build a social media campaign communication plan!▪a budget for social media campaign also needs to be established"""KPIs such as:!"▪number of views on YouTube or a video"▪number of attendees"▪number of forms to be filled by attendees
planning before an event
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▪ Facebook ads (with simulation) can be used to Micro Target audiences before and during an event and drive greater impact across audiences""
▪ Micro targeting is essential; agencies have a tendency to do sloppy targeting jobs and don’t spend the time to micro target to get the best ROI.
▪ here are some of the recommended digital agencies (Paris) specialized in gathering people around events by developing apps, and specialists in micro targeting: Exprime and Tequila rapido!""
micro targeting an audience continued
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▪ After you’ve created a great piece of content, you’ll need to determine where the content on the landing will reside on your site or Facebook and what links to social media you will develop.
create a landing page for your event
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create a landing page (example)
with references to Twitter and Daily Motion promoting 20 yrs of the Orange Brand "and the « futureself » campagne
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keys facts on Twitter 2014a 'real time social networking' site, a place for sharing information as it
happens, and for connecting with others in real time using tweets.
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media worksheet
aims of the media
Example: Twitter – a tweet "by day for one month for the "pre-launch of a new offer
Example: TV spot – during Christmas "to promote the new offer
votingcontestgames
promo
trafficbuzz
▪ generate traffic or leads"▪ build brand awareness"▪ build your reputation"▪ work with customers"▪ promotion"▪ contests"▪ voting"▪ games
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▪once you’ve chosen your media then you’ll need to active it!""– think of ingredients to create an lively interest!"
"– humour"– originality"– language"– design"– culture
ingredients to make viral
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influencer"archetypes
entertainers
sports "personalities
political "figures
top "business"people
educators
charismatics
cultural"personalities
working with influencers in social media
The influencer is an expert with notoriety, they impact the social "discussion and bring an important value added. They have "
an important group of followers
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▪ A tracking tool to help you find influencers on particular subjects"▪ Clout "▪ Traackr - http://traackr.com/how-it-works/
choosing an influencer
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▪ Select influencers (specific to the subject or theme you are covering)""""""
▪ What is a kit for influencers? It a pre-loaded USB key with key images, Twitter hash tags etc. that have been pre-created along with product/service/event info. Attention this is not the same thing as the press, the tone of voice is specific to each influencers, some have a big following.
choosing an influencer continued
create an influencer kit "▪blogs"▪tweets""
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employees and customers propagating messages on Facebook linked back to Twitter
using the hashtag #orange20
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business events on Linked InThe LinkedIn Events Tool is the most recent application to receive an overhaul as millions of members have been increasingly utilizing the tool to source and sign up to attend local or industry-related events. The new features of the LinkedIn Events Tool benefit event organizers, marketers and professionals alike."You must be creative and target your promotional efforts to your core audience, and the new LinkedIn Events Tool can help you do just that!"One of the new features of the LinkedIn Events Tool is the ability for people to
easily search for relevant events. LinkedIn will automatically showcase a handful of events related to your network connections, industry and geographic location, but the search tool can uncover many more events that you may be interested in."With the search tool, you can home in on specific industries and geographic locations, and include “past events” in the search results."
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▪ Storify lays out, in a sequenced fashion, the chronology of an event, allowing the users to comment on images and content.
a power tool for presenting speaker content and following an event to keep the buzz buzzing