How to makeHow to make a viral video a viral video

Blair Zykan Blair Zykan Managing Director, Media On-DemandManaging Director, Media On-Demand

Allied VaughnAllied Vaughn

How to makeHow to make a viral video a viral video

Blair Zykan Blair Zykan Managing Director, Media On-DemandManaging Director, Media On-Demand

Allied VaughnAllied Vaughn

How to use video to How to use video to generate web traffic generate web traffic and salesand sales…..…..and if you and if you do it right, you’ll get viral do it right, you’ll get viral

propagationpropagation

Blair Zykan Blair Zykan Managing Director, Media On-DemandManaging Director, Media On-Demand

Allied VaughnAllied Vaughn

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HOW?

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7 Keys to Net video traffic 7 Keys to Net video traffic successsuccess

Product / objective Product / objective Define your audienceDefine your audience Video engagement Video engagement Web placementWeb placement Social network conversationsSocial network conversations Landing page conversionLanding page conversion Auto follow-upAuto follow-up

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Vs.Vs.

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Product / Objective / Product / Objective / AudienceAudience

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Video EngagementVideo Engagement

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Placement, Social, Placement, Social, ConversionConversion

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ResultsResults

150,000,000 +

Brand

PR

Cool

7 X

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Vs.Vs.

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Product / Objective / Product / Objective / AudienceAudience

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Video EngagementVideo Engagement

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ResultsResults

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Example: Example: bewareofthedoghouse.combewareofthedoghouse.com

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Example: MicrosoftExample: Microsoft

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Example: trigarage.comExample: trigarage.com

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Action planAction plan Product / Audience / ObjectiveProduct / Audience / Objective Make it fun to talk aboutMake it fun to talk about Current content or a new video?Current content or a new video? 90-120 seconds max (general rule)90-120 seconds max (general rule) Get them posted (netvideotraffic.com)Get them posted (netvideotraffic.com) Integrate with social network activitiesIntegrate with social network activities What do you do with the traffic? What do you do with the traffic?

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Social NetworksSocial Networks

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Social Networks – the buzzSocial Networks – the buzz

MySpaceMySpace TwitterTwitter FacebookFacebook

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Social Networks - realitySocial Networks - reality

MySpaceMySpace TwitterTwitter FacebookFacebook StumbleuponStumbleupon DiggDigg DeliciousDelicious Genre specificGenre specific User GroupsUser Groups Interest portalsInterest portals ForumsForums Etc.Etc.

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Action itemsAction items Define your customerDefine your customer Identify where they web visitIdentify where they web visit

Key word search, user groups, alexa rankKey word search, user groups, alexa rank Write a plan for those sitesWrite a plan for those sites

Post, banner ad, affiliatePost, banner ad, affiliate Establish twitter, facebook, myspace, Establish twitter, facebook, myspace,

and presence on portals.and presence on portals. Engage and execute.Engage and execute.

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Landing Page ConversionLanding Page Conversion

What do you want them to do?What do you want them to do? Purchase?Purchase? Register?Register?

Make it easy to take the action you Make it easy to take the action you wantwant

Follow up….quicklyFollow up….quickly

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Auto RespondersAuto Responders

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7 Keys to Net video traffic 7 Keys to Net video traffic successsuccess

Product / objective Product / objective Define your audienceDefine your audience Video engagement Video engagement Web placementWeb placement Social network conversationsSocial network conversations Landing page conversionLanding page conversion Auto follow-upAuto follow-up

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Thank youThank you

Blair@blairzykan.comBlair@blairzykan.com www.twitter.com/blairzykanwww.twitter.com/blairzykan

303-324-7606303-324-7606

www.blairzykan.comwww.blairzykan.com