New Social MediaHow to Leverage

for Business

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Why Local Business don't rely on Social Media?

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• Long term investment

• Push Medium Vs Pull Medium

• Communities and Content are Global

• The Metrics are new

• No success guaranteed

Why Local Business don't rely on Social Media?

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Why use Social Media?

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Case Study 1: Local General Store

Keywords:

• Personalization

• Bonding

• Connection

• Trust

• Involvement

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Social Media is One Big Package

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Step 1: Blogging a Social HubA BLOG is a perfect platform to share:

• Experiences

• Case Studies

• Product Campaigns

• Press Releases

• Conduct Surveys

• Bonding with customers

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Case Study 2: IBM with its Blogging Network

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What is better then writing a blog review of your own product?

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Case Study 3: woot! An Online Whole Seller

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When twitter is down, where do you market your product?

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Step 2: Use Twitter for Social Media Marketing

• Always Listen >> Research Tool

• Humanize Yourself Online >> Personality

• Build Twitter Equity and Reliability

• Be Authentic, Be Credible

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Case Study 4: Zappos Community

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Step 3: Facebook the integral part of your Social Media campaign

• Build Communities

• Work in conjunction

• Target your audience Demographically

• Be creative and engage fans in contests

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Case Study 4: Coca-Cola Fan Page

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Case Study 5: DELL Social Media Resource Page

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Track/Analyze your Social Media Campaigns

• Use Web tools: Google Analytics

• Aggregate your analytics

• Analyze and Engage

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Thank You!

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