Post on 20-Feb-2017
How toIncrease Your Traffic
by Deleting YourContent
with Todd TresidderWWW.BECOMEABLOGGER.COM
Perform a contentaudit on your site
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Create a spreadsheet with everypost on your blog. Include thefollowing:
Name of postURL of that postCategory
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EVERYTHING on your blog has tobe in alignment with your brand.
Figure out your brand
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Analyse Relevant StatisticsSocial media sharesTraffic and popularityLinks back to your posts
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Place each post in one of four categories
KEEP: These are high-quality posts that are incomplete alignment with your brand.IMPROVE: These are potentially high-quality poststhat match your brandCONSOLIDATE: Series of posts that can be combinedto make one killer post.REMOVE: These are posts that are out of date,irrelevant, or simply low quality.
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Do a 301 Redirect for Indexed PostsNever simply remove a post that is indexed inGoogle or is linked to from another post or site.
Why?If you do, your visitors will reach a 404 error page.Google penalizes sites for having too many 404errors.
404 PAGE = POOR USER EXPERIENCE
301 REDIRECT tells Google (and any other site that links to yourcontent) that the content has been moved and the traffic ispassed on to the new location. There is no penalty for that.
404ERRORPAGE
How to Improve Old Posts
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Visual posts get shared more onsocial media.Images enhance the userexperience significantly
Add relevant images withproper tagging for SEO
Clean out all old imagesSwap old images with newer andoptimized images.
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Headings make the content easierto consume
Add headings throughout yourposts
Update your internal linksMake sure to link to relevant andnewer posts on your blog
Clean up your internal linking
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Yoast SEO pluginSocial Warefare plugin
Have proper social mediaconventions
Tools available:
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