How to Help Your Content Get Discovered

@melissehinkle

Melisse Hinkle

Head of Content and Social Media, North America

Cheapflights

Nobody really cares.

How will you get discovered?

Solid infrastructure

A multi-channel approach

Knowing your peeps.

Knowing yourself.

Finding your niche.

Diversifying, but staying focused.

Assuming everyone is impatient.

Optimizing and targeting.

Putting quality first.

@melissehinkle