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•Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership•Educator: Teach Digital Strategy, Business Planning & Entrepreneurship•Author: The Book on Digital Leadership for businesses – The Digital Delusion.

Hello, I’m Doyle Buehler

#OwnOnline

I’m Giving Away A Paperback Copy of My Book on Digital Leadership…

“The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”

Just Tweet! @doylebuehler #ownonline

What You Will Find Out TodayWhat may be holding you backWhat you can do differentlyHow to build a blueprint for a strong digital ecosystem through SEO For Video & Visuals

What Am I Here To Talk About?• Talkin’ Bout Visuals & Videos…• Help you find the focus• Help you action what you need to do• Help you implement

“The use of images, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ”

Visual Storytelling

THE ULTIMATE GOAL?DELIVER VALUE.

DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital

ecosystem to continue the conversation.

#ownonline

What’s The REAL Story of Successful Online Business?

Conversations + Community + Connections =

Conversions

Think LeadershipThink Authority

#OwnOnline

What’s Important Today?

Strategy & BrandingAudienceContentPerformancePlacement

Online Ain’t What It Used To Be

How I spent $250,000+ on a website

#ownonline

Ready to Get Started?

#ownonline

INFLUENCE To ACTION• Move your “audience” to your own lists and

own pages.• Not about “engagement”• About INFLUENCE• WIIFM?

It’s Not Just About The “Like” – It’s MORE About the

CONVERSATIONNeeded to Build

ACOMMUNITY

Pictures From The Start

Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual. Humans evolved over millennia to respond to visual information long before their developed the ability to read text.

The problem with Videos & Visuals?

Google and other search engines can’t “see” pictures nor videos...yet

7 Key Elements of Visual Brand Storytelling

1. Design2. Persona3. Voice4. Relevance5. Personality6. Story7. Share Factor

Defining Your Audience

How To Identify YOUR Target Persona

Start by describing the ideal customer who might benefit most from the content you create:• WHO is the persona? • WHAT traits characterize her? • WHAT roles does she play? • WHAT does her typical day look like? • WHERE is there a gap in her needs/wants (beyond our products/services)? • WHEN does she need to close this gap (i.e., where is she in the purchase funnel)? • WHY would she care about us, as a company (aside from our product)?

Identify Your PersonaTARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________

Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.

Why Is Your Audience Important?

• Relevance• Keywords

Content – What to Say• From Content Plan?• To Whom? Persona• Are you delivering

your value?

How To Create & ImplementYour Content

• Planning – List out your content plan ideas• Placement – decide on what channels and

how to use it• Prioritization – you can’t post everything at

once; focus on your core value• Management – storage, SEO, sharing

“Your brand is what people say about you when you’re not around”

Branding• About Your Brand (not your baby)• Not Just a LOGO• Your Value – Your strategic architecture• Create alignment with visuals & Video• Your Pitch & Profile• Assessing & Expressing Your Brand

Building Your Brand is SMART

• Creates awareness of what we, as entrepreneurs stand for.

• Gives us opportunities to become liked and followed consistently.

• Elevates our credibility, because we embrace being ‘out there’ for the world to find.

• Allows us to gain trust – which ultimately leads to more business!

• It’s NOT just a logo!

#OwnOnline

Voracious Video • Shared 12x more than links and text posts

• Youtube is Second Biggest Search engine

• Facebook is fighting Google/Youtube over video

Keys to Video SEO• Embed on home site• Share from your website, not youtube• Video description on site, with keywords• On page Video SEO (Yoast. Meta tags)• Copy or create transcripts with embedded video• Keywords in comments (self-posted)• Filename with keywords• Title with keywords• Descriptions

– 150+ words– Links– Keywords

What Types of Videos To Create?

• Signature Series• Training• Testimonials• Pitches

• Instructional• “Explainer”• Webinars• Whiteboard

Video Tools• Animoto - https://animoto.com• Vimeo.com (hosting videos)• Wistia.com (hosting videos)• Camtasia (video editing and screencaptures)• Prezi (Presentations): https://prezi.com/• Animations: http://goanimate.com/videomaker• Text tools (app): http://vont.phon.to/• Video Overlay http://vidlabapp.com/

How To Design Killer Videos• Favor short videos. If you can make it shorter and make all the

same points, do so.• Make sure to start off energized, and get the important stuff

in. • For a video of 4-5 minutes, fewer than 60% of your viewers

will still be with you–against 75% for a 1-2 minute • Don’t hold your call to action to the end, especially for longer

videos. • Think about breaking your longer videos up into digestible

bits.

Get On To It [VIDEO]!1. I will produce ____ videos, every ___ Week(s)2. My first topic will be: _________________________3. It will be ___ minutes4. My second topic will be: _______________________5. It will be ___ minutes6. I will/will not hire a Hollywood production studio

Visuals• Like 2x more than text only• Articles with relevant images have 94% more

total views than articles without images• This is Visual storytelling

Not About Cute Kittens

Nor About Cute Babies

What Do You Want To Achieve With Visuals?

• Elicit an EMOTION• Inspiration• Aspirations• Motivations• Provide VALUE!

What Types of Visuals To Create?

• Quote Graphics• Screen shots• Inspiration• Industry Tips• Infographics• Visual story• Post title Blocks• Collages• Word Art

• Post images• Powerpoint & Keynote Slides• Personal Photography• Behind the scenes• Original Designs• Your Brand Essence• Striking! Colours, Scenes• Comparisons• How To…• GIFs

Primary Visuals SEO• Filename – Keywords• SEO/Meta Tags (Yoast)• Description• Title• Caption (optional)• Descriptions• ALT text• Image Pages – individual URL• Post as a complete “post”

What Types of Visuals Are You Using?

Links To Infographics

http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L

Hack The #Hashtag

Use 1-2 on Twitter & Facebook25-30 in Instagram

Research: http://www.tagsforlikes.com/

#hashtagsforlikes

#love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag

Not Just About The Selfie

Visuals – “How To Create” Tools• Canva: https://www.canva.com• Powerpoint• http://visual.ly/• http://vizualize.me/• http://piktochart.com/

Visuals – “Quote” App Tools• Type Overlay: http://wordswag.co/• Type Overlay: http://www.phon.to/• Type Overlay: Typorama• Watermark

http://ezywatermark.whizpool.com/

Other Tools For Visuals

• Chat Tool To Share http://www.kik.com/• Hashtags http://www.tagsforlikes.com/

Remember• Use your branding, consistently in your images• Use a consistent style, so people know it

comes from you• Share from the social channel/network, as

well as from your site

Remember.. Even More…• Detailed SEO descriptions for search – images

and visuals – onsite and on channelfilenames & ”alt img” & tags

Get On To It [Visuals]!

1. I will produce ____ images, every week2. It will be designed for (persona): ________________3. My first image will be about: ___________________4. My second image will be about: _________________5. My first infographic will be about: _______________6. I will use (tool) __________ to design my images

…Just Don’t Become A Dan Bilzerian

HOT SeatWhat Is Your

Experience With Videos?Visuals?

Email me doyle@thedigitaldelusion.com

Ready To Blow Away Your Competitors & Become the Star of

the Show?

Don’t Forget About Visual Placement

Your digital ecosystem• Text text text• Social• Sharing• Channels• Posting Sequences

Performance• Baseline – take one – use

Google Analytics & Insights• Objectives – what are they• Optimisation – yes, back

and forth• KPIs – what are you

measuring• ROI – What is it, how?

Analytics You Can’t Measure

What You Can’t See?

So, KNOCK-OUT Visuals & Video For Your Audience

#ownonline

HOT SeatWhat Is Your

Experience With “Video &

Visuals”? What Has Happened To

You?Email doyle@thedigitaldelusion.com

Trust The Process

Don’t just stand there staring…

THE ULTIMATE GOAL?DELIVER VALUE.

DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the

conversation.

#OwnOnline

Where to go for more help?• Let’s connect on Twitter, Linkedin, Facebook –

Just search ‘Doyle Buehler’ @doylebuehler• Need any Tips? Please email me with ANY

questions doyle@thedigitaldelusion.com• Call me +61 413 106 880

#OwnOnline

Webinar ResourcesResources & Ideas

www.thedigitaldelusion.com/semrush

Slide Deck on Slideshare.netbit.ly/doylebuehler14

Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle

The End of The Story?It’s more about the conversation, the community, as well as the connections that you make

The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.

Your Homework Notice!

Questions?

Email doyle@thedigitaldelusion.com

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